PennWell Dental Community
A few days ago I wrote a blog about the recent Associated Press report indicating that insufficient research data exists to support the effectiveness of using dental floss. Because of this, the government has removed flossing from its Dietary Guidelines.
The Government’s position is not that they all of a sudden feel flossing doesn’t benefit oral health; they are simply saying that the scientific data to support its use doesn’t exist. This may sound like splitting hairs but it isn’t. You just need to read between the lines.
Common sense can tells us some things that we can’t ethically design a study to prove. Whether you buy this line of thinking or not is not the issue. The issue is that many feel the government’s position does damage to our profession.
It goes against what we have been telling our patients for years. However, I proposed that was a blessing in disguise. I said what else could bring the subject of dental flossing into the social media lime light. I suggested that this is an opportunity to open a discussion with our friends, patients and families about the importance of plaque control.
Today, I received a letter from the president of our academy, the American Academy of Periodontology, and I quote:
*This week the word “flossing” received a 600% increase in Google searches.
* The Academy web site saw a 17.5% increase in page views.
*The number of visits to the “Find a periodontist” search tool saw a 78.6% increase.
No matter how you see it, the above is pretty good marketing.