Dental marketing tip #2: Changing the Perspective on Marketing your Dental Practice

Bill Glaser – one of the world’s most famous marketers once spoke to 200 dentists.

He approached one of the participants during the break and asked him:

What kind of business are you in?

The dentist looked at him as if Bill was an alien and answered:

“In dentistry, of course”

“Wrong”, said Bill, “you are in the business of :

Marketing your dental office

What can you learn from this story as a dentist?

Have you ever seen your dental work from this perspective? If not, start today.

How?

As soon as you open the door of your dental office remind yourself of the story you just read.

“I am not only an excellent dentist, but also an outstanding marketer of my dental business! “

These kinds of thoughts should be in your head as well as in your heart all the time!

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