PennWell Dental Community
Whether you just opened up your first dental office or you have been in the dental business for years now; I’m sure you are continuously wondering how to get more new patients into your dental practice. Obviously, as years pass by, the world of marketing has evolved and “word of mouth” isn’t your only best option. Today, we are going to discuss 5 of the best marketing strategies to attract new patients into your practice. If you’re ready for a growth in patients, continue to read below:
1) Build an Engaging Website
It’s almost 2018, you better have an up and running website at the very least. Next step is making sure you build a more engaging and interactive site; not just a generic one. The best way is to put yourself in your patient’s shoes. When someone visits your page, you need to make sure that you have all things in place so you can convert that visitor into a new patient.
2) Use Social Media
Social media is one of the best social tools you can use to promote your business or website. Figure out the top 3 social platforms that your business can benefit from - a few popular platforms for dental offices are Facebook, Twitter and/or Instagram. Take some time to strategize a marketing plan using these platforms. If easier, hire someone to handle the social media aspect as it takes time to build and target an audience.
3) Search Engine Optimization (SEO)
When you have a website, SEO is necessary and is something you should consider. SEO is a great strategy to use when targeting specific niches in your area. There are different SEO strategies - local, organic, and international. If you don’t know where to begin, talking to an expert about the strategy is the best way to get started.
4) Get People to Write Positive Reviews
Reviews are everything nowadays; people rely on other people’s reviews when doing just about anything including picking a dental office. Ask your current patients to write you a positive review for the sake of your office. Yelp and Google Reviews are the two biggest ones to pay attention to for local businesses.
5) Directory Listings
To get new dental patients to schedule treatment, directory listings are another great way to reel in new patients. Make sure you have listings on Yelp, Better Business Bureau, Healthgrades, Angie’s List and any other directory you can think of - the more the better. But most importantly, make sure your listings on these sites are completely consistent!
Start off with these top 5 ways to attract new patients to your dental office - once you have checked off all 5; you should start seeing results fast!