PennWell Dental Community
As a business it’s important to educate yourself on ways for the best marketing options marketing tactics are constantly changing and it’s crucial to stay up-to-date in order to maintain a successful business. You may consider engaging more on your social media platforms, offering incentives for referrals, creating a blog, or even using offline marketing.
With this in mind, it is critical to have a digital marketing strategy that includes SEO, so your dental practice can easily be found in these Google searches. If you want to find out more, read below on 5 SEO strategies for your dental practice to help increase your rankings:
1. Use Keyword Research
Research and analysis are major components to a successful SEO strategy. You want to ensure you are including landscape, your competition, and most importantly, relevant keywords. Many helpful keyword research tools that are free can help you get started, some include, Google Webmasters, Google Analytics, Keyword.io.
The key to keyword research is not using the most competitive keywords out there, but to select those that can dominate, and will bring you’re the most traffic. Try to be specific when choosing keywords to use. So instead of using, “Chicago Dentist,” use, “Chicago Dentist in River North area” or “Root Canal Dentist in River North”. This will help to draw in new patients that are looking for specific services in your area.
2. Internal and External Linking
As you create content pages on your website, you will likely reference things that you have already discussed on another page, or even supply your readers with a link to an expert source. Offering expert sources and supplemental information shows that you are aware of the authorities in your field.
3. Link Building
A great way to increase your Google ranking is getting links to your website from external sources. Some resources can mean press releases, blog commenting, guest blog posting, and creating citations on local and dental specific directories.
Here are some of the top citations you can use: Yelp, Yellow Pages, YouTube, Blogger, Facebook, Angie’s List, and Super Pages.
4. Create a Google+ Profile
Creating social media profiles for your business is important – one of the top social media channels you should take advantage of is Google+. Google+ is not only a social media platform, but also a tool that can be used to help improve organic search results and local search listings.
5. Be Active on Social Media
Once you created a Google+ profile, make sure you are active on other social media platforms – such as Facebook, Twitter, Instagram, Pinterest, etc. Get started with two main platforms you think would best benefit your business and go from there. It’s a great way to attract new and current patients and drive traffic to your site.