5 Easy Ways to Use the i-pad in your Dental Practice

The i-pad has been on my mind a lot lately. Not just because I was just in the store playing with one, or in the first month they sold over 1 million units, but because I think it could be an excellent tool for your marketing your dental practice.

Let’s take a look at five ways you can spark interaction with your patient that increases engagement by using an i-pad.

1. Load it with before and after pictures, articles, and testimonials and offer it to patients in your waiting area.

2. Make your social media pages available so patients can "check in" at your practice on social location sites (Gowalla, Foursquare, etc).

3. Create a referral program so patients can email an invitation from your practice to their friends while they are still in your office.

4. Show educational videos to your patients when explaining treatment or while they wait.

5. Present treatment using the i-pad to show mock ups, design, or function.

What am I missing? How would you use an i-pad in your practice?

-Sarah Nelson

Tags: afters, and, before, care, dental, dentist, health, i-pad, marketing, photos, More…plan, practice, treatment

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Comment by Mary Jane RDH BS on July 19, 2010 at 9:49am: Not being a tech expert, can this information be entered into a computer if your office is strictly paperless?

Comment by Kent Smith on July 18, 2010 at 8:33pm: We're using it when interviewing new sleep apnea patients. We are looking at Dental Writer on the iPAD and filling in missing information they might not have filled in when completing the online form. This allows us to be sitting in front of the patient and not having to keep reaching for the keyboard attached to the PC.

Comment by Dana McCall on July 14, 2010 at 1:00pm: 1 million in a month isn't impressive when you think about 23 million netbooks being sold per month.

That said, I think the form factor of the iPad (whether it is the iPad, android, WebOS, etc) will be the catalyst that puts medicine (and dentistry alike) over the edge on going paperless. We finally will have a signature pad that allows us to not stand at some kiosk!