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Helmut Flasch's Blog (36)

How To Be In The Media As An Expert?

How do you make yourself known in the community as being a trusted person?



There is a reason why some people are on television as an expert with their “two cents opinion” when others are not. That is the knowledge on how to manufacture the…

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Added by Helmut Flasch on May 25, 2018 at 9:25am — No Comments

How to Get New Customer Calls (Not Just Clicks to a Website)

A doctor from Chicago has told me that he had spent $3000 to $4000 a month on pay-per-clicks with Google.

There are a tremendous number of CLICKS to the website but conversion to appointments is a problem.

Another business owner told me he was spending $2000 a month on…

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Added by Helmut Flasch on March 30, 2018 at 12:10pm — No Comments

Differentiate Yourself By NOT Tooting Your Own Horn

What works in marketing?

They say that the most important thing in real estate is location, location, location.

Well maybe that's true, but when it comes to marketing, when it comes to attracting more new clients, more new patients, the key is: differentiation,…

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Added by Helmut Flasch on March 26, 2018 at 10:16am — No Comments

Un-Advertising Brings Marketing to Life

For those who are not familiar with Un-Advertising, it is a program of increasing new patient/customers traffic without depending on traditional ads. It is applicable to all industries even beyond the healthcare field.

Our program delivers new customers/patients without you…

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Added by Helmut Flasch on February 9, 2018 at 3:03pm — No Comments

Two Ways Work Will Get Done

There is only one of two ways any work will ever get done:



1) You do it yourself.

2) You hire other people to do the job.



Depending on the circumstances there is no one way which is better.



For…

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Added by Helmut Flasch on February 7, 2018 at 3:45am — No Comments

The Best Business Insurance

Let's think about the very, very, very best business life insurance you can possibly get. In fact, I believe it is the only business life insurance you can get. 



Let's right away define “business life insurance.” This type of insurance, I am going to write about, is…

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Added by Helmut Flasch on December 14, 2017 at 9:29am — No Comments

Too busy to even think?

This is the situation which you and I probably run into constantly: we are “too busy” solving the problems of today to re-evaluate the effectiveness of what we do. 

There are many examples in life. 

A patient is "too busy" to get a regular health visit and thus does not visit a doctor or dentist's office…

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Added by Helmut Flasch on November 20, 2017 at 2:30pm — No Comments

Get Featured in the Media -Without Advertising

I have received lots of inquiries from practice owners asking myself and my staff about how to get featured in the news.

Many people have known about my company for the strategy of "Un-Advertising" -- which means how to get other people to toot the horn for you, instead of you tooting your own horn.

Being featured in the media news means the news is speaking well about your practice or business. This news is NOT a self-serving paid advertising.

People have less belief in…

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Added by Helmut Flasch on November 9, 2017 at 11:26am — No Comments

Dental Town's Howard Farran Interview with Helmut Flasch

Just had the privilege of being interviewed by Dental Town's own Howard Farran! We delved into the topics of business, marketing, and reasons why so many people don't succeed with getting patients to come to their practice.



The interview is very interesting and you can listen to the FULL interview right here: http://bit.ly/DUwHF830…

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Added by Helmut Flasch on September 13, 2017 at 10:00pm — No Comments

The Importance of Speed in Marketing

Successful marketing has to be done just right by balancing everything together at the right pace and speed.

Watch this video to find out why speed is so important in marketing, and how to use this concept for turning internet traffic into actual new patients.

Find more information here: …

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Added by Helmut Flasch on March 16, 2017 at 10:58pm — No Comments

Traffic Store

There is a store where you can buy traffic; a traffic of new patients.

Referral Business does not work like they used to thirty years ago.

Organic SEO is when your name or business comes up in a search without having to pay for it. However, it should not be the primary strategy in gaining new patient…

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Added by Helmut Flasch on January 18, 2017 at 7:07pm — No Comments

Too Few Dental Chairs To Increase Your Production?

How do you solve the problem that you might need additional office space? A second office might not the best solution for your business due to a variety of reasons, such as location, expenses, etc.

You can extend your office hours to your patients during the evening and weekend hours. You can get a whole new client base…

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Added by Helmut Flasch on January 16, 2017 at 7:53pm — No Comments

Hiring A Dentist Or Hygienist

Hiring a dentist works out very well for many practices. On average, there are more dentists than there are more hygienists.



A dentist can perform more work than a hygienist. A dentist can perform both the work of a dentist and hygienist while a hygienist can only perform the work of his or her…

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Added by Helmut Flasch on January 11, 2017 at 6:00pm — No Comments

A Calculation For Your Take Home Profit

The calculations of your profit margin are different according to your type of business. Percentages are relatives: 100% of a person’s money could be less than 1% of another.

It’s easy to make money using the correct marketing principles.



The money made from gaining new patients is pure profit (minus the…

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Added by Helmut Flasch on January 9, 2017 at 7:00pm — No Comments

The Second Business Which You Never Know You Have

Most doctors forgot, or never knew, that you do not own one but two distinctively different businesses and yet are running it as one.

This amounts to the same catastrophic magnitude as administering the same medicine to two children from the same family while having taken only one child's vital…

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Added by Helmut Flasch on December 16, 2016 at 7:14pm — No Comments

Do You Need To Like Your Marketing?

What is professional marketing?



If your advertising is focused more on design than results, it isn’t professional.



In order to get new patients for your dental practice, try the Un-Advertising approach. It isn’t like traditional advertising; it’s a community-oriented, storytelling method…

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Added by Helmut Flasch on November 15, 2016 at 5:00am — No Comments

The Best Business Insurance

Marketing is the best life insurance that you can get to insure the health of your business. 



Un-Advertising employs storytelling and community-oriented strategies to get dental new patients through your door at a steady and controllable rate.



It isn’t traditional advertising; it is a fresh…

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Added by Helmut Flasch on November 11, 2016 at 5:00am — No Comments

The THREE Biggest Mistakes That Reduce Conversion of Web Visitors Into Patients

A dentist from San Diego CA spoke to me about his internet strategy of how he would drive visitors to his website through Google ads and social media postings. 



However, the conversion of web visitors to new patients remain very low. There are…

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Added by Helmut Flasch on October 24, 2016 at 5:28pm — No Comments

Mistakes And Miscalculations In Marketing

When it comes to marketing, many business owners simply do not get the math right! 

The common mistakes that prevent them from expanding their business also cause them to lose money. 

Find out how to properly correlate the relationship between money invested in marketing versus the profits from new customers and patients. …

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Added by Helmut Flasch on October 7, 2016 at 7:00am — No Comments

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