PennWell Dental Community
Let's think about the very, very, very best business life insurance you can possibly get. In fact, I believe it is the only business life insurance you can get.
Let's right away define “business life insurance.” This type of insurance, I am going to write about, is…
Added by Helmut Flasch on December 14, 2017 at 9:29am — No Comments
There are many examples in life.
A patient is "too busy" to get a regular health visit and thus does not visit a doctor or dentist's office…Continue
Added by Helmut Flasch on November 20, 2017 at 2:30pm — No Comments
I have received lots of inquiries from practice owners asking myself and my staff about how to get featured in the news.
Many people have known about my company for the strategy of "Un-Advertising" -- which means how to get other people to toot the horn for you, instead of you tooting your own horn.
Being featured in the media news means the news is speaking well about your practice or business. This news is NOT a self-serving paid advertising.
People have less belief in…Continue
Added by Helmut Flasch on November 9, 2017 at 11:26am — No Comments
Just had the privilege of being interviewed by Dental Town's own Howard Farran! We delved into the topics of business, marketing, and reasons why so many people don't succeed with getting patients to come to their practice.
The interview is very interesting and you can listen to the FULL interview right here: http://bit.ly/DUwHF830…
Added by Helmut Flasch on September 13, 2017 at 10:00pm — No Comments
Successful marketing has to be done just right by balancing everything together at the right pace and speed.
Watch this video to find out why speed is so important in marketing, and how to use this concept for turning internet traffic into actual new patients.
Find more information here: …Continue
Added by Helmut Flasch on March 16, 2017 at 10:58pm — No Comments
There is a store where you can buy traffic; a traffic of new patients.
Referral Business does not work like they used to thirty years ago.
Organic SEO is when your name or business comes up in a search without having to pay for it. However, it should not be the primary strategy in gaining new patient…Continue
Added by Helmut Flasch on January 18, 2017 at 7:07pm — No Comments
How do you solve the problem that you might need additional office space? A second office might not the best solution for your business due to a variety of reasons, such as location, expenses, etc.
You can extend your office hours to your patients during the evening and weekend hours. You can get a whole new client base…Continue
Added by Helmut Flasch on January 16, 2017 at 7:53pm — No Comments
Hiring a dentist works out very well for many practices. On average, there are more dentists than there are more hygienists.
A dentist can perform more work than a hygienist. A dentist can perform both the work of a dentist and hygienist while a hygienist can only perform the work of his or her…
Added by Helmut Flasch on January 11, 2017 at 6:00pm — No Comments
The calculations of your profit margin are different according to your type of business. Percentages are relatives: 100% of a person’s money could be less than 1% of another.
It’s easy to make money using the correct marketing principles.
The money made from gaining new patients is pure profit (minus the…
Added by Helmut Flasch on January 9, 2017 at 7:00pm — No Comments
This amounts to the same catastrophic magnitude as administering the same medicine to two children from the same family while having taken only one child's vital…Continue
Added by Helmut Flasch on December 16, 2016 at 7:14pm — No Comments
What is professional marketing?
If your advertising is focused more on design than results, it isn’t professional.
In order to get new patients for your dental practice, try the Un-Advertising approach. It isn’t like traditional advertising; it’s a community-oriented, storytelling method…
Added by Helmut Flasch on November 15, 2016 at 5:00am — No Comments
Marketing is the best life insurance that you can get to insure the health of your business.
Un-Advertising employs storytelling and community-oriented strategies to get dental new patients through your door at a steady and controllable rate.
It isn’t traditional advertising; it is a fresh…
Added by Helmut Flasch on November 11, 2016 at 5:00am — No Comments
Added by Helmut Flasch on November 8, 2016 at 6:56pm — No Comments
A dentist from San Diego CA spoke to me about his internet strategy of how he would drive visitors to his website through Google ads and social media postings.
However, the conversion of web visitors to new patients remain very low. There are…
Added by Helmut Flasch on October 24, 2016 at 5:28pm — No Comments
When it comes to marketing, many business owners simply do not get the math right!
The common mistakes that prevent them from expanding their business also cause them to lose money.
Find out how to properly correlate the relationship between money invested in marketing versus the profits from new customers and patients. …Continue
Added by Helmut Flasch on October 7, 2016 at 7:00am — No Comments
Marketing is often done poorly, with not enough effort and time invested. Many business owners assume that they know marketing concepts well enough to proceed alone.
So, they makeshift their own marketing strategies, assign staff members who have no marketing skills, and then they become surprised when they do not get any results.
The main reason marketing doesn't work for you, is because it isn't done, or it isn't done RIGHT! …Continue
Added by Helmut Flasch on October 6, 2016 at 7:00am — No Comments
Small business owners, dentists, and doctors completely disrespect the technology/knowledge of marketing.
They are so highly educated in one medical area, but that is not enough anymore to bring out the full potential of their profession.
They think they know marketing very well, and they employ their assistants and receptionists to work on the marketing. However, they know it only from a user viewpoint, not from a marketer viewpoint.
Big companies became large because…Continue
Added by Helmut Flasch on October 5, 2016 at 7:00am — No Comments
Many business owners make this common mistake - they don't use marketing to build a large new patient base for their practice.
You don't have to know everything about marketing, but there are some very important components, and knowing only a little helps a lot!
Learn about the principles of marketing, and how…Continue
Added by Helmut Flasch on October 4, 2016 at 7:00am — No Comments
Providing the best medical services to Americans is very important to keep America strong. However, many doctors struggle to supply their patients with the best, technologically advanced, quality care. Healthcare and dental professionals need special resources specific to their practice to better assist their patients.…
Helmut Flasch speaking of ways to help you be more resourceful. Learn how to be more resourceful with your marketing techniques regardless of limited resources available to you, such as limited finances. Being more resourceful can help you maintain a positive attitude and help you manage all the areas of your life with ease. Be well on your way of being more resourceful now using these great tips from Helmut Flasch, CEO of Flasch International.
For additional tips and advice on…Continue
Added by Helmut Flasch on October 2, 2016 at 7:00am — No Comments