PennWell Dental Community
As a business it’s important to educate yourself on ways for the best marketing options marketing tactics are constantly changing and it’s crucial to stay up-to-date in order to maintain a successful business. You may consider engaging more on your social media platforms, offering incentives for referrals, creating a blog, or even using offline marketing.
With this in mind, it is critical to have a digital…Continue
Added by Charles Crawford on October 20, 2017 at 8:00am — No Comments
From the time we get up from our bed to the moment we arrive home from school or work, we certainly have routines to follow. By the looks of it, our brain seems to be creating these "schedules" or "shortcuts" for us to adhere.
Sad to say, these shortcuts might not always do good for us. Why? That is because our brains often opt for the easiest route, which causes us to miss some important…Continue
Added by Charles Crawford on May 16, 2017 at 7:27am — No Comments
Running your own dental clinic is never easy. As with other professions, of course, there are so many tasks to take into consideration and so many roles to manage. But among all the things you have to do, the most crucial task is probably managing a dental marketing technique or…Continue
Added by Charles Crawford on April 28, 2017 at 10:25pm — No Comments
Everyone knows you need an online presence to interact with clients on the most popular platforms such as Facebook, Twitter, Yelp etc. But say you set up shop and put out your first few posts - now what? Here are the top 10 tips to active and grow…Continue
Added by Charles Crawford on April 22, 2017 at 10:44am — No Comments
Savvy dentists know that writing blogs are good for their marketing. Blogs can bring people to your website because they are searchable. They can inform patients about topics they didn’t know. For example, many people might not know ways to eliminate bad breath. However, if you believe that blogs’ sole purpose is directing traffic to your website, you could be missing a golden marketing opportunity.
Added by Charles Crawford on November 19, 2015 at 2:01pm — No Comments
These days online marketing for dentists is booming, and if you have a dental practice, this is certainly a trend you want to ride. Especially if your practice is well-known, digital marketing platforms can give you access to more patients, both new clients and returning customers. The benefits of these free marketing tools are endless as long as you know how to manage and maintain them. This is why online marketing is the No. 1 strategy for dental care practitioners across…Continue
Added by Charles Crawford on April 15, 2015 at 9:00pm — No Comments
There are many myths and urban legends surrounding dentistry, and it has been that way ever since the industry has existed. Some of these myths ring true while others remain false and are quite silly.
Removing Tartar Will Loosen Teeth
Your teeth are held in their position because of the bone in your jaw, however, tartar can bind your teeth…Continue
Added by Charles Crawford on April 1, 2015 at 12:00am — No Comments
Keeping your dental staff, especially your dental assistants who aid you in your appointments with patients, motivated is extremely important for your dental practice. Without the motivation of your employees, your patients could be affected by the lack of caring in your place of work. This will affect your amount of patients overall and may even cause some of them, if not all, to switch from your dental practice to another. Or you face…Continue
Added by Charles Crawford on March 30, 2015 at 11:55pm — No Comments
Beautiful Colorado Springs is home to many great dentists. Among them are the elite few who have received the honor of being recognized as a "Top Dentist" by the Consumers Research Council of America. We see the awards proudly displayed in their offices or their names listed within the magazines. However, when it comes to achieving a level of success that builds to such notoriety, sometimes the history becomes more elusive. While it took some digging, we have finally…Continue
Added by Charles Crawford on March 30, 2015 at 11:46pm — No Comments
If you own your own practice and want to get more dental patients, you must start getting your rankings on Google My Business. This is how to get prime real estate for local search results. If that isn’t enough of a…Continue
Added by Charles Crawford on March 20, 2015 at 3:22pm — No Comments
Using social media websites such as Facebook, Twitter and Instagram are great ways to get your practice’s name out there. Utilizing all platforms available is extremely important because everyone is online these days and looking for the next best thing. This next best thing, interestingly enough, could very well be your dental practice.
You invest money in the marketing strategy of your dental office to get quality prospects to become your patients. That’s the kind of business sense that every entrepreneur have. But many dental offices will lose money because they fall victim to dental marketing pitfalls. It is good for you to be aware of these dental marketing pitfalls and come up with solutions to avoid them.
Don’t try to create a website on…Continue
Added by Charles Crawford on February 10, 2015 at 11:11pm — No Comments
Having an administrative assistant is like having a carbon copy of you. Ideally, you want your assistant to have the same ideals, goals, and vision about your business that you do. However, it’s not easy to find someone who will adapt to your way of thinking, especially if that person is new in the dental industry. Finding the right candidate is hard, and with so many qualified (and unqualified) people vying for the position, once you’ve narrowed down your pile of resumes,…Continue
Added by Charles Crawford on February 9, 2015 at 8:30am — No Comments
Online reviews really matter whatever business you’re in. For many years - decades in fact - dental practices have relied on word of mouth to grow their patient list. Now, in the 21st Century, business growth depends on online reviews.
The great purpose of online review sites
Online reviews give Internet users easy access to local info and evaluations of local…Continue
Added by Charles Crawford on February 7, 2015 at 7:30am — No Comments
Dental practitioners need to be more effective in communicating with their patients. Your communication skills as a dentist plays a vital role in your practice’s success. Dental practitioners are evaluated by how well they communicate with their patients, whether it’s everyday conversations or utilizing software to explain dental procedures.
Years of dental practice experience has taught us how to effectively…Continue
Added by Charles Crawford on January 28, 2015 at 7:30am — No Comments
Do you want to beat your competition using online marketing this 2015? Even if you aren’t a marketing expert, here are some tips that you can do to be able to achieve digital marketing success this year.
1. Focus on Your Target Market
Who are you selling to? This is the most important question that you need to ask yourself, and your digital…Continue
Added by Charles Crawford on January 20, 2015 at 4:51am — No Comments