PennWell Dental Community
As dental practice marketing completely transforms from the simple (run a few ads in the yellow pages) to the complex (update your website and regularly contribute to social media), photographs are becoming more and more important to your practice. There are a variety of photos that can be useful in dental marketing:
Added by Jill Nesbitt on July 30, 2012 at 2:27pm — No Comments
Thank you to all who attended my presentation From Office Manager to Administrator: Managing a Growing Multi-Provider Practice. I appreciate everyone who stuck with me as we reviewed scheduling, managing goals/bonuses and quality care/financial performance all at 3:30-5:30pm on Saturday afternoon – in Las Vegas!
As I was thinking about my presentation, I realize that…Continue
Added by Jill Nesbitt on July 23, 2012 at 2:57pm — No Comments
We’re halfway through 2012. Are you on track to hit your financial goals?
If your first response is “Financial goals? What financial goals? How am I supposed to have time to set financial goals when I’m busy working at the chair?” then, I’ve got a plan for you.
Or, if your response is “Financial goals? Of course, I’ve already reviewed my numbers to see how I’m doing compared to last year. It sure would be nice to hear some ideas on how we could improve our…Continue
Added by Jill Nesbitt on July 5, 2012 at 11:19am — No Comments
Would you like to know how much other dentists in your area are charging for a crown? For an extraction? For a cleaning?
You can find out for free on the new…Continue
Added by Jill Nesbitt on June 21, 2012 at 9:54am — No Comments
Have you ever had a patient complain? As office manager, part my job is to handle every upset patient - I have the flexibility of time and the training to listen to angry patients, identify opportunities for real improvement and hopefully maintain the relationship. After years of handling upset patients, I am super successful at dealing with these tough situations. In fact, for over 10 years, I've kept track of how many patients complain, what they complain about and how many stay in the…Continue
Added by Jill Nesbitt on June 7, 2012 at 2:07pm — No Comments
For a dental…Continue
Added by Jill Nesbitt on May 31, 2012 at 8:54pm — No Comments
We are seeing more and more ‘dental shoppers’ in our practice these days. Coming in for a second opinion because the first dentist recommended a significant treatment plan and they want to compare what we think. Patients bring in the treatment plan from the other practice and after we give our recommendations, they share it with us. I see London, I see France, I see Aspen’s treatment plan!
Recognizing that this is a new trend – what does your treatment plan look like?…Continue
Added by Jill Nesbitt on May 24, 2012 at 11:00am — No Comments
Added by Jeff Hobbs on May 24, 2012 at 6:00am — No Comments
The main role of an administrator in a multiple dentist group practice is that of communication. Each dentist wants to know what’s going on and no one likes to feel they are out of the loop. In a busy, multiple dentist practice, this is no small trick!
One of my keys to communication is having regular meetings with an agenda. Just like a dentist…Continue
Added by Jill Nesbitt on May 17, 2012 at 9:59am — No Comments
Do you have a couple of dental staff members that just don’t work well together? You may be hear ing rumors of ‘words exchanged’ or seeing eye rolls or other body language that tells you a problem exists? Sometimes, these upsets just seem to work themselves out. And sometimes, you need to get involved.
Here’s how to solve drama with your dental staff:
Added by Jill Nesbitt on May 8, 2012 at 6:48pm — No Comments
Chris Cuomo, Gitika Ahuja, and Enjoli Francis’s article is good. Their ABC News article,” Medicaid’s Youngest Face Dental Crisis” in the “ Hidden America Series” is the beginning story of our national dental crisis and needs to be completed, along with a conclusion after further research. Hopefully it will go further into the truth and reason for the dental crisis across our Nation; not only for the youngest faces on Medicaid, but the oldest faces, the faces of poverty not eligible…Continue
Added by Gary W. Vollan L.D. on April 30, 2012 at 4:24pm — No Comments
Dentists are turning to cost segregation as a means to tap cash flow from their dental practice. More and more dental professionals realize how easy the process is to take advantage of their dental office when cash flow is tight. …Continue
Added by Jeff Hobbs on April 16, 2012 at 6:30am — No Comments
Cost segregation delivers another great ROI! A prominent Orthodontist engaged a cost segregation study of his thriving dental professional’s facility in Kissimmee, Florida. He wanted to maximize his depreciation and cash flow by determining what assets qualified for the Modified Accelerated Cost Recovery System (MACRS) method of…Continue
Added by Jeff Hobbs on March 29, 2012 at 10:25am — No Comments
I am super excited about my dental practice’s new marketing venture: Google Adwords. This program allows you to run ads on Google that show up when people search for the keywords you select so they can discover your business and become your customer. For the first time in years, I am feeling like I have struck gold for dental marketing programs! The logic of this advertising approach makes so much sense because it is targeted marketing to people who are actually looking for a…Continue
Added by Jill Nesbitt on March 13, 2012 at 6:58pm — No Comments
Added by Dr. Madlena Kantscheff on March 9, 2012 at 8:30am — No Comments
Added by Dr. Madlena Kantscheff on March 8, 2012 at 9:00am — No Comments
“Unless you have the power to say “No“, you cannot say ”Yes”.” ~ Dan Millman…Continue
Added by Dr. Madlena Kantscheff on March 1, 2012 at 8:00am — No Comments
Yesterday I gave you the advice:…Continue
Added by Dr. Madlena Kantscheff on February 25, 2012 at 8:00am — No Comments
Added by Dr. Madlena Kantscheff on February 24, 2012 at 8:00am — No Comments
It was 1989 when I was working with a renowned dentist at his own dental office assisting him and learning from him.…Continue
Added by Dr. Madlena Kantscheff on February 17, 2012 at 7:30am — No Comments