PennWell Dental Community
Trying to grow your dental practice? If you’re already using a referral program to grow your practice, it’s time to start dental marketing with patient testimonials.
Added by Dr. Madlena Kantscheff on April 16, 2011 at 8:00am — No Comments
Added by Dr. Madlena Kantscheff on April 15, 2011 at 8:00am — No Comments
Added by Dr. Madlena Kantscheff on April 10, 2011 at 8:00am — No Comments
I recently started marketing on Twitter, and I believe that if it is done correctly, this can be a great marketing tactic for most dental practices. But if done incorrectly, Twitter is likely to be a huge time-waster.
I read somewhere that Twitter is similar to attending Chamber of Commerce meetings. If you walk into the…Continue
Added by Dr. Madlena Kantscheff on April 9, 2011 at 8:00am — No Comments
Dental testimonials are a fantastic way to improve your practice, grow your dental business and increase your bottom line. Testimonials provide the social proof that eases your prospects’ minds and encourages them to become your patients. Testimonials should be used everywhere in your dental marketing- in your sales letters, on your…Continue
Added by Dr. Madlena Kantscheff on April 8, 2011 at 8:00am — No Comments
We recently discussed adding Twitter to your dental marketing plan. Twitter started out more or less as a way for friends to connect on the internet and share simple, mundane details of their everyday lives. Like most social networking platforms it has grown into much, much…Continue
Writing a good “About Us” page for your dental marketing website is an important part of your dental marketing efforts. Believe it or not, it is one of the first pages that most new visitors look at it. This means that this is the place where first impressions are most often made,…Continue
Added by Dr. Madlena Kantscheff on April 3, 2011 at 8:00am — No Comments
Interested in getting more patients for your dental practice? Most dentists are aware of the fact that the biggest asset to their practice is the word of mouth referrals that their patients happily give them. In fact, over 70% of participants in a dental marketing study shared the fact that they would be more…Continue
Added by Dr. Madlena Kantscheff on April 2, 2011 at 8:00am — No Comments
It’s extremely important that you protect your dental business from lawsuits. Lawsuits are a normal fear in the hearts of those who work in the healthcare field, and dentists are no exception. Dentists are typically worried about lawsuits that come in the form of malpractice,employee compensation, or general liability. All of these types of suits can be primarily safeguarded…Continue
Added by Dr. Madlena Kantscheff on March 26, 2011 at 8:00am — No Comments
Getting referrals for your dental business can be one of the most successful ways of bringing in new patients. Considering the fact that a very high percentage of people choose their doctors and dentists based upon the recommendations of friends and family, referrals can mean a lot to your dental practice.
Some dentists are afraid to specifically go out and ask for referrals. This is silly. Asking for referrals doesn’t show any sort of weakness or lack…Continue
Added by Dr. Madlena Kantscheff on March 25, 2011 at 8:00am — No Comments
Thinking about adding Twitter to your dental marketing plan? You’re in good company, since more than half of dentists report using social media in their dental marketing strategies.
Twitter is an extremely popular social networking site that is frequented by many different types of businesses and people. The site allows users to follow each other and add messages, called…Continue
Added by Dr. Madlena Kantscheff on March 24, 2011 at 8:00am — No Comments
Headlines are an important part of your dental marketing website. They not only contribute to the search engine optimization (SEO) of website development they can also affect the quality of your website in other ways. Headlines are a large part of navigation and greatly influence the way that patients, both new and old, feel about your site. Here are some tips for writing excellent headlines for your dental website.
Like any good…Continue
Added by Dr. Madlena Kantscheff on March 18, 2011 at 8:00am — No Comments
Your staff represents you and your dental business in a way that no marketing or advertising ever will. They are the people that your patients will spend the most time with and become the most comfortable with, by far. They are the smiling face of your practice. In order to create a truly successful dental practice you must ensure that your staff are the best available. Here are some tips for building the perfect dental team.
Added by Dr. Madlena Kantscheff on March 17, 2011 at 8:00am — No Comments
Keeping communication open in your dental business can go a long way toward ensuring that everything flows harmoniously and that all staff members know how to handle patients. Having a fully informed staff makes your practice seem more professional and more educated. Having fully informed patients will make them feel that you are always honest and open with them, a trait much appreciated in a dentist.
Added by Dr. Madlena Kantscheff on March 16, 2011 at 8:00am — No Comments
Added by Bryan Bacarella on March 8, 2011 at 1:42pm — No Comments
Though it may not be something you think about in your day to day dental practice, the time and effort you put into visiting with your patients is far more important than any money spent on advertising. This is because your patients are the best advertisement for your dental business that you have. When someone is looking for a dentist they will ask friends and family, look around for reviews online, check out advertisements, look for coupons, scan through the phone book,…Continue
Being a dentist or doctor at one time was an authoritarian role. You were in charge and practically no one would question it. However, patients are better informed and far more intelligent than they were just a few decades back, largely due to the availability of rapid information twenty-four hours a day. Now that times are changing it is vital to look to both staff and patients for ideas about how to run your dental business better. You, of course, have the final say, but there is…Continue
Creating patient value in your dental practice should be one of your main goals. In order to be successful dentists have to view their practice not only as a doctor’s office but as a “dental business“. New patients can bring in up to $1,000 on their first visit while the lifetime value of a patient can exceed $20,000. With patients being worth so much money to your business, it is up to you to find ways to retain your patients by providing them with…Continue
Dental offices all over the country, if not the world, are feeling the crunch of the current economic climate. The truth is that though there are dental emergencies, these typically aren’t what pay the bills. Dentistry is widely underinsured and in a country like the US that already struggles with millions of uninsured citizens, dental work is often out of reach. Even for those who have dental insurance when things get hard at home practices like bi-yearly cleanings and…Continue
As a dentist you may be a little put off by the thought of “marketing” your dental business. After all you didn’t major in business, you majored in dentistry. What you might be surprised to find out is how much of what you do in your day to day business consists of marketing. You would probably also be surprised to find out what little changes you could make to greatly improve your business. Here are some ideas for how to market your dental practice…Continue
Added by Dr. Madlena Kantscheff on February 23, 2011 at 8:00am — No Comments