PennWell Dental Community
For years, when talking marketing, this was a common question to ask, “Are you targeting Nordstrom clientele or Wal-mart people?” For dentists and physicians, this question is useless. Worse than useless, in fact, because it puts your focus on the wrong goals.
People follow their insurance. They choose a hospital and physician from the list. They choose…Continue
Added by Jill Nesbitt on June 6, 2013 at 3:01pm — No Comments
Whether or not you’ve heard of Google+, you have definitely heard of Google. As the number one online search engine in the world, Google has designed a suite of companion services, which includes everything from email to online calendars to social networking tools. Due to the sheer dominance of Google regarding online search, a dental practice cannot afford to ignore its social networking site,…Continue
Added by Dental Matrix on June 6, 2013 at 11:00am — No Comments
What, pray tell, is an unclaimed funds audit, you ask? Allow me. Apparently, the state of Ohio has decided that any money businesses owe back to their customers should no longer be kept as a credit on the…Continue
Added by Jill Nesbitt on May 29, 2013 at 7:30pm — No Comments
"Help me, to help you" - I love that line by Tom Cruise in Jerry Maguire. In fact, I feel like I say that to my staff a lot. Here's the clip in case you don't remember this movie:
I had no idea how true it is for our collection agency!
Collections agency results
Just last week I talked with our…Continue
Added by Jill Nesbitt on May 20, 2013 at 3:43pm — No Comments
Cost segregation delivers income tax benefits for Dr. McCauley at Element Dental.
I was honored recently to perform a site survey for Dr. Jonathan McCauley at Element Dental’s new office in Bryan, TX. It is super family- and…Continue
Added by Jeff Hobbs on May 17, 2013 at 7:00am — No Comments
Bliss Dental Uses Cost Segregation to Accelerate Depreciation.…
Added by Jeff Hobbs on May 16, 2013 at 7:00am — No Comments
Added by Jeff Hobbs on May 15, 2013 at 7:34pm — No Comments
Arte Dental uses cost segregation to accelerate depreciation & pocket a huge income tax refund!
Dr. William Nguyen, DDS, engaged us to perform a cost segregation study on his new tenant build-out. His office is a state-of-the-art facility that is uber kid-friendly and has a calming environment. After…Continue
Added by Jeff Hobbs on May 15, 2013 at 4:30pm — No Comments
Who are your top suppliers? Who are you writing a significant check to each month? Take a look at your credit card statement and business checking account and make a list of your top 10 dental vendors.
One of the principles of the national Baldrige award (…Continue
Added by Jill Nesbitt on May 9, 2013 at 9:20am — No Comments
Dentists agree – dental insurance is a necessary evil. Necessary to help fill schedules since we’re all trained (thanks to health insurance) that we must follow our insurance plan. Evil because it almost physically hurts to write off 15% - 40% of our fees.
We all know that we’re taking a huge hit thanks to dental insurance, but are we also leaving money on the table that’s our own fault? Depending upon your set up for submitting claims to dental insurance, you could be losing…Continue
Added by Jill Nesbitt on April 25, 2013 at 11:46am — No Comments
Defend by Mydent International has published a free online marketing report for dental professionals. “15 Strategies for Growing Your Dental Business Online” provides dentists, hygienists, dental dealers and other industry professionals various techniques aimed at improving their website presence and search engine rankings. …Continue
Added by Eric Slone on April 25, 2013 at 11:27am — No Comments
By Rachel Cunningham
A well-thought out online marketing strategy should save you time and money. While staying on the cutting-edge is important to reach new patients and connect with existing patients, diving in without planning will cost you. In the online marketing world, advancements and updates are made practically every day. For instance, Facebook and other social networks recently made a lot of changes and Google revises its search algorithm daily. So how is it possible for a…Continue
Added by Dental Matrix on April 24, 2013 at 2:44pm — No Comments
I recently attended the University of Dayton's Faith at Work breakfast event - sponsored by the Center for the Integration of Faith and Work in the School of Business. Our speaker shared his 'pilgrimage' with faith and work. Influenced by his Catholic father who assembled headlights for Chrysler, he went on to teach in a Catholic school and later created a company that provided job training for displaced workers…Continue
Added by Jill Nesbitt on April 18, 2013 at 12:46pm — No Comments
You probably know the relationship between general health diseases and dental health but did you know that stress has an impact in our teeth and gum. Based on a paper published periodontology has shown that a direct impact of teeth and gums depending on the level of stress. cortisol hormone has a vital role in development of mental health and dental diseases. At high levels of…Continue
Added by M Marz on April 16, 2013 at 3:30pm — No Comments
Every year our state dental association hosts a “Day at the Statehouse” where dentists are invited to spend a day learning the top legislative issues in dentistry – and then to share these topics with their state senator and representative. The dental association staff provides written materials to the dentists that clearly explain the 2-3 hot topics for that year. These talking points guide the individual meeting between the dentist and his/her legislators. When a dentist registers for this…Continue
Added by Jill Nesbitt on April 4, 2013 at 9:08am — No Comments
Think about the most recent large case you presented. Did the patient nod and smile at you while you described the steps involved in bringing her mouth back to health? Did she say that she wanted treatment right away? Now, are you wondering why you haven’t seen her in your schedule?
Being successful at gaining case acceptance on large cases is critical for running a successful dental practice. Most general dentists enjoy the challenge of tackling a complex case so they can use their…Continue
Added by Jill Nesbitt on March 28, 2013 at 8:45am — No Comments
Here are the rest of the ideas I picked up at the show:
Added by Jill Nesbitt on March 16, 2013 at 9:08am — No Comments
Cost segregation delivers income tax refund for Dr. Tran and his partners at Fresh Dental.…Continue
Added by Jeff Hobbs on February 28, 2013 at 5:32pm — No Comments
“Mr. Johnson didn’t show up for his appointment.”
Problem patients – every dental practice has them. Patients that don’t pay their bills on time or at all. Patients that cancel appointments last minute or just plain don’t show up. Denture patients that come in 40 times for an adjustment. Ortho patients that…Continue
Added by Jill Nesbitt on February 28, 2013 at 7:57am — No Comments
To my knowledge, this was never published by AGD Magazine. So, I thought I'd submit it here instead.
In response to Dr. W. Carter Brown’s guest editorial ‘Dental Care as a Commodity’ I understand the sentiment of a senior dentist (solo practitioner?) observing the challenges of private practice in today’s day and age. The challenges are many: a struggling economy has affected every dentist I know, dental marketing is completely different than 5 years ago –…Continue
Added by Jill Nesbitt on February 14, 2013 at 1:44pm — No Comments