PennWell Dental Community
Let’s face it, lots has changed in marketing over the past 15 years. In 2000 the internet was still new and people were just starting to realize what it meant to “be on the web”. Now most of our patients are connected and have 24 hour access through smart phones. This has changed how people use and gather information, and how they make their purchasing decisions. The new frontier of marketing needs to consider this new consumer behavior. The days of buying a yellow page ad, open a clinic,…Continue
Added by Joseph Aquilina on April 2, 2015 at 8:26pm — No Comments
Whenever I ask a group “who likes to sharpen instruments?” no one raises a hand. I doubt that surprises you. When I then ask “who likes to scale and root plane with sharp instruments?” all hands go up. I fully agree with both answers.
I have gone so far as to say sharpening can be enjoyable. I said that in a blog no so long ago and got a response (I suspect sarcastic) “yea right”. What I really meant to say was using…Continue
Added by Richard L. Pascoe DDS MS on March 27, 2015 at 10:30am — No Comments
When was the last time you made a reservation for dinner or a hotel? Did you call the establishment directly? Did you use an online service like OpenTable or Travelocity? People are increasingly looking to get 24 hour access to your schedule and want to book their appointment even when your office is closed. Chances are they’ll keep looking until…Continue
Added by Joseph Aquilina on March 26, 2015 at 11:28pm — No Comments
Living in Southern California has its advantages. One of them is that I’m close to the California Dental Association’s (CDA) bi-annual meetings. The CDA holds two meeting each year. Like every state’s association meetings, these are always great events to refresh, reconnect, and for me, a great way to see what’s new. Last year at the CDA they had almost 100 new products or companies showing for the first time at the CDA meeting in San Francisco. This year at the Anaheim meeting they show 75…Continue
Added by Joseph Aquilina on March 23, 2015 at 8:00am — No Comments
Info: This checklist addresses the basics that a dental office manager should maintain and accomplish on a daily basis.Continue
Added by Cambridge Dental Consultants on March 11, 2015 at 9:30am — No Comments
When you hear the term 'paperless dental office' you may literally imagine an office void of paper charts. But the beauty of the paperless office is obviously more than just the absence of clutter. A true paperless system changes the actual workflow of your office. Imagine a world where data is only touched once. Errors are caught and corrected once. Patient information is available from anywhere at any time! Imagine anyone in your office instantly having access to the information, images,…Continue
Added by Joseph Aquilina on March 6, 2015 at 7:58pm — No Comments
Brands evoke feelings in the minds of consumers. If I say tab32, I hope you think of free cloud based dental software. When done right, this brand loyalty causes customers to choose you over the competition. A good brand identity will tell your customers who you are, what you do, and how you do it. Loyalty will make people drive farther, pay more, wait longer, tell others about your services. How do you communicate your brand…Continue
Added by Joseph Aquilina on February 20, 2015 at 3:59pm — No Comments
If you are considering free software the first thing you'll want to know is "is it worth the price". In the latest interview we review common question regarding tab32 free dental software so you can see if it may be right for you and your practice.
Added by Joseph Aquilina on February 16, 2015 at 6:27pm — No Comments
Cloud based dental software is all the rage these days due to its efficiency, safety and low cost. Aiming to help improve communication within the busy practice, AllProWebTools combines multiple business management tools into…Continue
Added by Joseph Aquilina on February 9, 2015 at 10:40pm — No Comments
In today's connected world, most web businesses have been advertising online for a while. But did you know that local bricks-and-mortar businesses should also be advertising online? This includes many service professionals. As a matter of fact, many dental professionals have taken advantage of the internet as a platform for them to do marketing.
You may be wondering..."How do I advertise online to an international audience…Continue
The "Paid Holiday" policy I recommend you include in your general policy dental office manual is as follows:
Our dental practice provides paid time off on…Continue
I got hurt around 2 years ago (neck trauma) which made going back to dental hygiene not possible. So I chose to stay at home with my kids as it's supposed to be the most important job you'll do in your life. Though I really missed the connection I got with my patients every day.
I am seriously considering becoming a life coach helping other dental hygienists find a new path and/or career either due to burn out or injury. I am looking to have a discussion with women that find…Continue
A dental office manager’s job description could be summed as follows:
“To assist dental staff to become more efficient, productive and competent with the result of a…Continue
Added by Cambridge Dental Consultants on October 6, 2014 at 7:30am — No Comments
Lately, we've seen many mainstream media has been lashing the dental implants practice. At least here in UK we've seen few different posts on cases where dental implants have gone seriously wrong. The story of the UK businessman who spent £25000 for dental implants and having some serious problems has gone viral these days. Are these news items impacting your practice? People have the options of so many…Continue
As a dental office manager, I enjoy checking out dental marketing, dental technology and dental practice management booths at the shows. Here are a few that caught my interest this year at Yankee Dental:…
With an increasing amount of patients turning to online resources to research potential dental care providers, it’s becoming essential for dentists and practices to not only increase their online visibility, but also ensure that their online reputation is in good standing. A new program launched by LocalSearchForDentists.com is helping dental professionals across the nation establish more credibility online and increase their number of patients because of it.
“So many patients now go…Continue
Added by Graig Presti on January 22, 2014 at 8:39am — No Comments
How you take care of people in pain is not only one way you define the kind of dentist and health care professional you are - but it's also an opportunity to gain new patients. I have been proud to work in an office where the guideline was to schedule any person in pain within 2-4 hours of their phone call. No matter whether the caller was an existing patient or brand new or even…Continue
Added by Jill Nesbitt on December 6, 2013 at 9:34am — No Comments
There is a way to handle this properly. You want to let your patients know about your decision - and you want to help them understand why you're dropping their plan. You want to extend the opportunity to continue their dental care in your practice…Continue
Added by Jill Nesbitt on November 22, 2013 at 1:08pm — No Comments