PennWell Dental Community
Every dentist I know would like more new patients. So - how do you that? First, you have to know your numbers. Find out which marketing programs have been most successful for you, and which ones are the losers so you can make solid decisions based on real numbers. It's so easy to get sold by the latest marketing idea - "Dr. you can be the first in your area to have a mobile website!" but you need to know what's working for you.
In this brief…Continue
Added by Jill Nesbitt on August 22, 2013 at 8:40am — No Comments
Here is your first look at the annual Dental Assisting Digest salary survey. We asked dental assistants around the country to tell us about the salaries and benefits and, so far, 820 have responded. Here is a quick overview of the responses.
The most common hourly salary figures across the country range from $18-$20 (very similar to years past).
When did you last receive a…Continue
Added by Kevin Henry on August 19, 2013 at 11:24am — No Comments
X / X
X / /
/ X X
Does this look familiar? Columns of X's, /'s and blanks to communicate exactly where the dentist is throughout the day. And, since we can preset our appointments to include X X / / / - don't we end up ignoring all these marks anyway?
The dentist instructs the front desk team "Fill the…Continue
Added by Jill Nesbitt on August 14, 2013 at 10:15am — No Comments
I don’t usually do this, but let’s get theoretical about dental marketing for just a second:
Every satisfied patient of yours should bring you more patients, right? The ideal is for word-of-mouth to do all the work—for your happy patients to refer their friends and family to you, who in turn become patients.
But what if you’re not quite at that stage? No …Continue
But it did - and unexpectedly, the dentist cannot come into work today. So, now what do we do?
This is a great conversation for your next staff meeting. Even though you haven't missed a day of work in 27 years, you never know what might come up tomorrow that keeps you from seeing your patients. In fact, you…Continue
Added by Jill Nesbitt on August 7, 2013 at 1:34pm — No Comments
Investing in marketing for dental is critical for a dental practice that wants to grow it's patient base – and ultimately their practice. But, simply spending on internet dental marketing or marketing for dental doesn’t guarantee…Continue
Added by Graig Presti on August 7, 2013 at 9:18am — No Comments
Are you having trouble engaging your patients on Facebook for Marketing For Dental? Nearly every day I'm asked how to build fans and engage more patients on Facebook.
Fundamentally, people want to know more about you before they decide to choose you as their dentist. They want to see what values you share with them and how they align with you and your practice. You do the same when we're considering a…Continue
Added by Graig Presti on August 3, 2013 at 1:58pm — No Comments
This quote by Dr Seuss was recently published in the US News Top 100 Jobs, where dentistry was voted as the #1 job for 2013.…
Added by Ritu Rao on July 26, 2013 at 10:32am — No Comments
There’s no doubt that we’re moving toward a more visual internet dental marketing world. Potential patients often prefer consuming visual content to reading text. In fact, Facebook users are uploading 300 million photos to Facebook per day, up 20% from earlier this year. Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.
But as a dental…Continue
Added by Graig Presti on July 22, 2013 at 12:59pm — No Comments
Every millionaire I know, and every smart business owner and entrepreneur that I know, leverages themselves in every single possible point.
The book Rich Dad, Poor Dad is one of the first places I heard about that, but if you study any billionaire, or multi-millionaire, you’ll discover they identify their unique strengths and then they delegate everything else to people around them.
So they utilize other people’s money, other people’s time and other people’s…Continue
Added by Graig Presti on July 19, 2013 at 10:14am — No Comments
I recently learned about the dental tourism industry from a friend who got implants done in Mexico. I had no idea how popular it is! While the savings can be very significant and many sources claim high success rates (not as high as in the Canada, but comparable), I'm not sure I believe that they're as safe/successful as they claim to be. I found a chart of the average costs in a number of different…Continue
Guided implants are quite famous and more people get to know only after visiting a dentist who have the facility. There are enough resources and guides on dental implants costs but can somebody put some cost breakdowns for guided implants please?
Added by M Marz on July 3, 2013 at 5:52am — No Comments
Now I know why it takes so long to get a website updated! We approved the project July 2012 and we're almost ready to publish now - so, about one year to get a new website. I never thought it would take this long, but I have to say I'm extremely pleased. I've learned a ton along the way, so thought I'd share the heavy hitters with you.
Share what makes you…Continue
Added by Jill Nesbitt on June 27, 2013 at 11:57am — No Comments
A constant challenge in any dental practice is figuring out how to increase the hygienist production. Whether you have one hygienist or an entire team, keeping schedules full and then optimizing them to make sure our well-paid hygienists are making the most of their time is a battle we fight every day.
Dentrix has several reports to help you increase hygienist…Continue
Added by Jill Nesbitt on June 20, 2013 at 10:39am — No Comments
For years, when talking marketing, this was a common question to ask, “Are you targeting Nordstrom clientele or Wal-mart people?” For dentists and physicians, this question is useless. Worse than useless, in fact, because it puts your focus on the wrong goals.
People follow their insurance. They choose a hospital and physician from the list. They choose…Continue
Added by Jill Nesbitt on June 6, 2013 at 3:01pm — No Comments
Whether or not you’ve heard of Google+, you have definitely heard of Google. As the number one online search engine in the world, Google has designed a suite of companion services, which includes everything from email to online calendars to social networking tools. Due to the sheer dominance of Google regarding online search, a dental practice cannot afford to ignore its social networking site,…Continue
Added by Dental Matrix on June 6, 2013 at 11:00am — No Comments
What, pray tell, is an unclaimed funds audit, you ask? Allow me. Apparently, the state of Ohio has decided that any money businesses owe back to their customers should no longer be kept as a credit on the…Continue
Added by Jill Nesbitt on May 29, 2013 at 7:30pm — No Comments
"Help me, to help you" - I love that line by Tom Cruise in Jerry Maguire. In fact, I feel like I say that to my staff a lot. Here's the clip in case you don't remember this movie:
I had no idea how true it is for our collection agency!
Collections agency results
Just last week I talked with our…Continue
Added by Jill Nesbitt on May 20, 2013 at 3:43pm — No Comments
Cost segregation delivers income tax benefits for Dr. McCauley at Element Dental.
I was honored recently to perform a site survey for Dr. Jonathan McCauley at Element Dental’s new office in Bryan, TX. It is super family- and…Continue
Added by Jeff Hobbs on May 17, 2013 at 7:00am — No Comments
Bliss Dental Uses Cost Segregation to Accelerate Depreciation.…
Added by Jeff Hobbs on May 16, 2013 at 7:00am — No Comments