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How to use storytelling to bring attention to your services?

What is the best way to differentiate yourself from the myriad of advertising messages out there?


What would make you stick out from your competitors?


What can you say in your marketing that makes your community remember you?


Use stories.


Here is a video on how you can incorporate storytelling into your marketing.



Added by Helmut Flasch on September 15, 2016 at 8:10pm — No Comments

IV Sedation Training for Dentists - Sacramento, CA

Parenteral Sedation Dentistry

We are providing IV dental sedation training for dentist nationally. This IV sedation dentistry course is a  comprehensive "mini-residency" and includes a minimum of 60 hours of didactic / classroom education and direct participation in administering IV…


Added by Randy Pigg on September 13, 2016 at 4:32pm — No Comments

How to Attract Qualified Patients

Targeting the type of patients you want is a lot simpler than it looks - even though it does require some effort and some understanding of how to accomplish this exactly.

Simple – yes. Easy? Not necessarily; but much more rewarding than only going after the masses with…


Added by Helmut Flasch on September 2, 2016 at 11:30am — No Comments

Why Does Work Not Get Done?

Why does work not get done?


There are perhaps as many reasons why work does not get done as there are unfinished tasks laying around.

But let’s talk about two major reasons, and I guarantee if and when you fix them, life starts getting easier…


Added by Helmut Flasch on September 1, 2016 at 11:30am — No Comments

If It Works So Well, Why Doesn't Everyone Do It?

It's the 'doing-ness', my friend. People like to 'have' but not to 'do'!

Because all the 'everyone' who does NOT do it (whatever activity that might be) simply only want the results of the particular activity but not the effort required to get the results.

Thus no engagement,…


Added by Helmut Flasch on August 25, 2016 at 11:30am — No Comments

Figuring Out Marketing Steps and Marketing Budget to Succeed

First of all, you really do need to decide THAT you want to succeed!!

I know it sounds crazy to have to tell someone that he must decide to succeed in order to succeed, and…


Added by Helmut Flasch on August 23, 2016 at 11:00am — No Comments

The Worst Reputation Management Mistakes and How to Fix Them

The Worst Reputation Management Mistakes and How to Fix Them

Reputation management plays a key role in practice management today. But in this wild world of internet, mistakes are not inevitable. In this article, we will consider the most common Reputation Management Mistakes that a dental practice should avoid, and what can be done to have the situation reversed in case the…


Added by Ashlea Drakeford on August 23, 2016 at 1:00am — No Comments

More on the Flossing Controversy

Cheers For The Floss Controversy

A few days ago I wrote a blog about the recent Associated Press report indicating that insufficient research data exists to support the effectiveness of using dental floss. Because of this, the government has removed flossing from its Dietary Guidelines.

The Government’s position is not that they all of a sudden feel flossing doesn’t benefit oral health; they are simply saying that the scientific data to support its use doesn’t exist. This may…


Added by Richard L. Pascoe DDS MS on August 15, 2016 at 3:25pm — No Comments

To Floss or Not To Floss

Should You Floss?

Much of the dental community is upset about the recent Associated Press report questioning the efficacy of flossing. Is the Flossing Study a disservice or a blessing in disguise? I choose to look at it as a blessing. What else could possibly bring flossing into the forefront of the social media more than something like this? Within 24…


Added by Richard L. Pascoe DDS MS on August 5, 2016 at 2:59pm — No Comments

Being the Dental Implant Patient

My Turn Being a Dental Implant Patient

Recently, I had the experience of being a dental implant patient. Sure, I’ve had regular prophies over the years but have not needed any restorative treatment for some time.

Many years ago I had an asymptomatic periapical lesion involving tooth #23. Endo was done and all was fine until about 6 months ago. I started to experience a slight tenderness over the apex. I went to my endodontist friend and after his evaluation we agreed that the…


Added by Richard L. Pascoe DDS MS on July 15, 2016 at 1:58pm — 3 Comments

Bad Dental Habits To Chat With Patients About – Part 2

Addressing Bad Dental Habits

This blog is a follow up to Part 1, which is based on an article on that discusses bad dental habits to avoid. 

We’re in the heart of the summer season when barbecuing and snacking are enjoyed by many. These activities present challenges to maintaining dental health and we should all make our patients aware of them.

First on…


Added by Richard L. Pascoe DDS MS on June 29, 2016 at 12:55pm — 1 Comment

Dental Instrument Sharpener Properties – Part 3

How Coarse Should Your Dental Instrument Sharpener Be?

Last time we discussed how the hardness of the dental instrument sharpener affects its performance. Now let’s discuss the grit. The coarser the grit, the faster the stone sharpens. The coarser the grit, the more imperfect the sharpened edge is, in other words, the rougher the edge. So, is there a happy medium? I think there is.

Most of us were taught to use a fine grit sharpening stone in order to end up with a fine edge.…


Added by Richard L. Pascoe DDS MS on June 7, 2016 at 4:00pm — No Comments

Dental Instrument Sharpener Properties – Part 2

The Ideal Dental Instrument Sharpener

I started a series with my last blog about the properties of the ideal hand sharpener. I discussed the hardness of the sharpener and its ability to break down during use. This controlled wearing down of the sharpener creates a fresh sharpening surface for each stroke. The result of this is a more efficient sharpener.

In future blogs, I’ll touch on other properties and benefits of the ideal hand dental instrument sharpener. Before we…


Added by Richard L. Pascoe DDS MS on May 23, 2016 at 12:22pm — No Comments

What To Look For In a Dental Instrument Sharpener

How To Avoid “Loading”

There are several properties to look for in a dental instrument sharpener that help make the sharpening task simple and efficient. One is the sharpeners tendency to resist a phenomenon called “Loading”. You may have experienced this. Have you used a new sharpener that works great for a short while then becomes inefficient, making it more and more difficult to get a good, sharp edge? This is most likely the result of loading.

Loading occurs when fine…


Added by Richard L. Pascoe DDS MS on May 16, 2016 at 1:42pm — No Comments

Replacing the toothbrush, a secure way to prevent dental issues

After three months of use, your toothbrush becomes a breeding ground for germs and bacteria. Yes, your toothbrush is a shelter for 10 million germs and other tiny microorganisms. Its bristles worn out and less effective at removing plaque from your teeth and gums. Furthermore, the bristles cannot get into all the nooks and crannies of your mouth as they become dull and out of place.

You should know that using a toothbrush more than three months exposes you to dental problems such as…


Added by Tina on May 16, 2016 at 11:18am — 2 Comments

7 Myths about Dental Implants

Dental implants aren't just a cosmetic treatment. If you're missing teeth, implants are one of the best options to preserve your oral health. With medical advancements in the past decades, you can get your smile perfected in days!…


Added by Mark Silberg on May 9, 2016 at 2:30am — No Comments

Bad Dental Habits To Chat With Patients About – Part 1

Addressing Bad Dental Habits

I’m always on the lookout for dental health info to share with dental professionals. I came across an article on on bad dental habits to avoid.

The article got me thinking of conversations I’ve had with patients over the years and what dental hygienists may be advising patients regarding prevention of dental problems. What may seem…


Added by Richard L. Pascoe DDS MS on April 29, 2016 at 1:50pm — 1 Comment

Antibiotics and Periodontal Therapy

Is There A Place For Antibiotics In Periodontal Therapy?

The answer is yes but not early in treatment. What I mean is that antibiotics are not a solution for incomplete or inappropriate treatment. Antibiotics are more of, for lack of a better term, a last resort.

There are no short cuts to an appropriate treatment protocol. Thorough scaling and root planing, along with plaque control instructions, should be the foundation of our treatment approach. When I say thorough, I’m…


Added by Richard L. Pascoe DDS MS on April 5, 2016 at 9:29am — No Comments

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