PennWell Dental Community
In the past, social media was used mainly as a way to keep entertained, connect with friends and give personal updates to people in your network. However, social media quickly evolved and became one of the best ways to also market and advertise a business. No matter which niche you look in, whether it is healthcare, finance or real estate, companies across the globe use social media to create professional connections, advertise services and create a loyal client base. Today a…Continue
Added by Gary Moore on April 16, 2015 at 1:28am — No Comments
These days online marketing for dentists is booming, and if you have a dental practice, this is certainly a trend you want to ride. Especially if your practice is well-known, digital marketing platforms can give you access to more patients, both new clients and returning customers. The benefits of these free marketing tools are endless as long as you know how to manage and maintain them. This is why online marketing is the No. 1 strategy for dental care practitioners across…Continue
Added by Charles Crawford on April 15, 2015 at 9:00pm — No Comments
Statistics are like x-rays or a car's dashboard. Stats tell you and the employee what's going on in a specific area of the practice. Some stats can be assigned to a specific employee. For example NPs or # of Patients…Continue
Added by Cambridge Dental Consultants on April 14, 2015 at 1:30pm — No Comments
The ADA is the largest and oldest professional association of dentists in the world. General and specialized dentists committed to the public’s oral hygiene and dental care make up the membership. They work on development of the industry and scientific advancement so dentistry can maintain only the highest standards. They maintain rigorous activity in testing and advertising of dental products as well as establish guidelines and standards for all member practitioners.…Continue
Added by Dr. James C. Ma DDS on April 4, 2015 at 12:16am — No Comments
Ideally, word of mouth and patients with bright, white smiles would be all the marketing a dentist needs, but, in this digital age, the competition for business is fierce, especially in healthcare. Dental practitioners have to go above and beyond if they want to win those new patients.
One surefire way to boost visibility is through patient reviews and testimonials. Dentists must make patient surveys part of…Continue
Added by Dr. Connie Nguyen on April 3, 2015 at 11:05pm — No Comments
I’ve talked a lot about the benefits of keeping your scalers and curettes sharp. So, how do we know when they’re sharp? Well, it’s very easy and doesn’t require anything more than a good light source. The best light source to use is within arms reach, your operatory light. You can get rid of your acrylic test sticks which don’t really work very well anyway. You simply don’t need them.
Take a look at a drawing of a sharp dental instrument…Continue
Let’s face it, lots has changed in marketing over the past 15 years. In 2000 the internet was still new and people were just starting to realize what it meant to “be on the web”. Now most of our patients are connected and have 24 hour access through smart phones. This has changed how people use and gather information, and how they make their purchasing decisions. The new frontier of marketing needs to consider this new consumer behavior. The days of buying a yellow page ad, open a clinic,…Continue
Added by Joseph Aquilina on April 2, 2015 at 8:26pm — No Comments
Going to the dentist with a positive attitude is very important. This is because you must keep up with your dental health if you want to avoid certain health problems linked with your oral health, such as heart disease. Having a great, beautiful smile and healthy teeth is important to your confidence, but they’re also very important to your well being and your life.
If you know for a fact that you are…Continue
Added by Dr. Connie Nguyen on April 1, 2015 at 12:30am — No Comments
There are many myths and urban legends surrounding dentistry, and it has been that way ever since the industry has existed. Some of these myths ring true while others remain false and are quite silly.
Removing Tartar Will Loosen Teeth
Your teeth are held in their position because of the bone in your jaw, however, tartar can bind your teeth…Continue
Added by Charles Crawford on April 1, 2015 at 12:00am — No Comments
Advertising and marketing your business as a cosmetic dentist in Colorado Springs can be difficult. It’s a jungle out there, and you have so many competitors looking to target the same audience. The most important question you have to ask yourself is this: how do I make my website stand out against my competitor’s websites?…
Added by Gary Moore on March 31, 2015 at 1:30am — No Comments
Keeping your dental staff, especially your dental assistants who aid you in your appointments with patients, motivated is extremely important for your dental practice. Without the motivation of your employees, your patients could be affected by the lack of caring in your place of work. This will affect your amount of patients overall and may even cause some of them, if not all, to switch from your dental practice to another. Or you face…Continue
Added by Charles Crawford on March 30, 2015 at 11:55pm — No Comments
Beautiful Colorado Springs is home to many great dentists. Among them are the elite few who have received the honor of being recognized as a "Top Dentist" by the Consumers Research Council of America. We see the awards proudly displayed in their offices or their names listed within the magazines. However, when it comes to achieving a level of success that builds to such notoriety, sometimes the history becomes more elusive. While it took some digging, we have finally…Continue
Added by Charles Crawford on March 30, 2015 at 11:46pm — No Comments
Whenever I ask a group “who likes to sharpen instruments?” no one raises a hand. I doubt that surprises you. When I then ask “who likes to scale and root plane with sharp instruments?” all hands go up. I fully agree with both answers.
I have gone so far as to say sharpening can be enjoyable. I said that in a blog no so long ago and got a response (I suspect sarcastic) “yea right”. What I really meant to say was using…Continue
Added by Richard L. Pascoe DDS MS on March 27, 2015 at 10:30am — No Comments
When was the last time you made a reservation for dinner or a hotel? Did you call the establishment directly? Did you use an online service like OpenTable or Travelocity? People are increasingly looking to get 24 hour access to your schedule and want to book their appointment even when your office is closed. Chances are they’ll keep looking until…Continue
Added by Joseph Aquilina on March 26, 2015 at 11:28pm — No Comments
Recently we have seen a great deal of attention on social media as a powerful tool to grow your dental practice. Being active on Twitter, creating Facebook contests and using SEO optimization are some of the most effective methods that are recommended in the DentistryIQ forums. Growing your patient base is a priority, but so is the quality of service you give them as a dentist. After all, patients are going to be more vocal in their online reviews if they are happy after a visit. So if you…Continue
Added by Ana Mullen on March 26, 2015 at 2:51pm — No Comments
Living in Southern California has its advantages. One of them is that I’m close to the California Dental Association’s (CDA) bi-annual meetings. The CDA holds two meeting each year. Like every state’s association meetings, these are always great events to refresh, reconnect, and for me, a great way to see what’s new. Last year at the CDA they had almost 100 new products or companies showing for the first time at the CDA meeting in San Francisco. This year at the Anaheim meeting they show 75…Continue
Added by Joseph Aquilina on March 23, 2015 at 8:00am — No Comments
If you own your own practice and want to get more dental patients, you must start getting your rankings on Google My Business. This is how to get prime real estate for local search results. If that isn’t enough of a…Continue
Added by Charles Crawford on March 20, 2015 at 3:22pm — No Comments
Using social media websites such as Facebook, Twitter and Instagram are great ways to get your practice’s name out there. Utilizing all platforms available is extremely important because everyone is online these days and looking for the next best thing. This next best thing, interestingly enough, could very well be your dental practice.
The guide linked below is provided as a resource for dentists, webmasters, and online marketers of dental websites.
This publication may not be made available online except as posted on our website at www.adlerdentistry.com. Except for this restriction this publication is free to use and disseminate without restriction.…Continue
There is absolutely a reason I don't watch "Keeping Up with the Kardashians." ZZZzzzzzz – I have no idea why that show is still on or why those people are "celebrities" (Yeah I know. I'm celebrity blogging about them. I see the irony). I can't help but feel many of you are wondering the same thing. I don't mean to slam those of you who watch the show and your taste in TV. Heaven knows that you all would probably wince at some of my viewing choices.
But I would be remiss if I didn't…Continue
Added by Meg Kaiser on March 19, 2015 at 11:12am — No Comments