PennWell Dental Community
When it comes to marketing, many business owners simply do not get the math right!
The common mistakes that prevent them from expanding their business also cause them to lose money.
Find out how to properly correlate the relationship between money invested in marketing versus the profits from new customers and patients. …Continue
Added by Helmut Flasch on October 7, 2016 at 7:00am — No Comments
Marketing is often done poorly, with not enough effort and time invested. Many business owners assume that they know marketing concepts well enough to proceed alone.
So, they makeshift their own marketing strategies, assign staff members who have no marketing skills, and then they become surprised when they do not get any results.
The main reason marketing doesn't work for you, is because it isn't done, or it isn't done RIGHT! …Continue
Added by Helmut Flasch on October 6, 2016 at 7:00am — No Comments
Small business owners, dentists, and doctors completely disrespect the technology/knowledge of marketing.
They are so highly educated in one medical area, but that is not enough anymore to bring out the full potential of their profession.
They think they know marketing very well, and they employ their assistants and receptionists to work on the marketing. However, they know it only from a user viewpoint, not from a marketer viewpoint.
Big companies became large because…Continue
Added by Helmut Flasch on October 5, 2016 at 7:00am — No Comments
Many business owners make this common mistake - they don't use marketing to build a large new patient base for their practice.
You don't have to know everything about marketing, but there are some very important components, and knowing only a little helps a lot!
Learn about the principles of marketing, and how…Continue
Added by Helmut Flasch on October 4, 2016 at 7:00am — No Comments
Providing the best medical services to Americans is very important to keep America strong. However, many doctors struggle to supply their patients with the best, technologically advanced, quality care. Healthcare and dental professionals need special resources specific to their practice to better assist their patients.…
Helmut Flasch speaking of ways to help you be more resourceful. Learn how to be more resourceful with your marketing techniques regardless of limited resources available to you, such as limited finances. Being more resourceful can help you maintain a positive attitude and help you manage all the areas of your life with ease. Be well on your way of being more resourceful now using these great tips from Helmut Flasch, CEO of Flasch International.
For additional tips and advice on…Continue
Added by Helmut Flasch on October 2, 2016 at 7:00am — No Comments
It isn't necessary to spend any time away from work or family to get new patients utilizing the social media strategy. The Un-Advertising technique has an innovative solution for busy dentists, or dentists who simply do not have extra time for online promotion of their practice. Learn how it is possible to get new patients from the internet without sacrificing your time! Enroll in our complimentary strategy meeting at …Continue
Added by Helmut Flasch on October 1, 2016 at 7:00am — No Comments
Social media marketing for dentists doesn't need to be time consuming. This video will show you how to increase new patients through social media. Enroll in our complimentary strategy meeting or call 800-912-0510
To get more new patients from dental social media marketing, watch this video:…Continue
Added by Helmut Flasch on September 30, 2016 at 6:14pm — No Comments
This blog is a follow up to Parts 1 and 2, which are based on an article on MedicineNet.com that discusses bad dental habits to avoid.
We’re moving into the cold and flu season. Many of us will be seeking relief of a sore throat and coughing. Do yourself and your patients a favor – talk to them about choosing sugar-free lozenges and cough drops.…Continue
A dentist from Atlanta spoke to one of our staff at Flasch International and said though she liked our marketing strategies, she would never invest in any marketing plan unless she was fully sure it would work.
When my staff asked her, "How would you know for sure it would work or not if you have not even tried it?"
That dentist started to rant about the past 1 or 2 marketing companies that "took her money" and did not deliver the results. She blamed those companies for her…Continue
Added by Helmut Flasch on September 28, 2016 at 5:52pm — No Comments
Everybody likes to be successful in business and happy in their life. In the pursuit of what is so-called success, some important points of life unfortunately are…Continue
Added by Helmut Flasch on September 26, 2016 at 5:52pm — No Comments
This has been a hot topic for decades now and it's getting hotter. Personally, I think that the entire "figure - figure" about it is for the birds.
All the looking at demographics and trends and income potential has little, or shall I say, nothing to do with…
Added by Helmut Flasch on September 17, 2016 at 7:00am — No Comments
What is the best way to differentiate yourself from the myriad of advertising messages out there?
What would make you stick out from your competitors?
What can you say in your marketing that makes your community remember you?
Here is a video on how you can incorporate storytelling into your marketing.
Added by Helmut Flasch on September 15, 2016 at 8:10pm — No Comments
Parenteral Sedation Dentistry
We are providing IV dental sedation training for dentist nationally. This IV sedation dentistry course is a comprehensive "mini-residency" and includes a minimum of 60 hours of didactic / classroom education and direct participation in administering IV…Continue
Added by Randy Pigg on September 13, 2016 at 4:32pm — No Comments
Targeting the type of patients you want is a lot simpler than it looks - even though it does require some effort and some understanding of how to accomplish this exactly.
Simple – yes. Easy? Not necessarily; but much more rewarding than only going after the masses with…
Added by Helmut Flasch on September 2, 2016 at 11:30am — No Comments
Why does work not get done?
There are perhaps as many reasons why work does not get done as there are unfinished tasks laying around.
But let’s talk about two major reasons, and I guarantee if and when you fix them, life starts getting easier…
Added by Helmut Flasch on September 1, 2016 at 11:30am — No Comments
Added by Helmut Flasch on August 29, 2016 at 11:00am — No Comments
It's the 'doing-ness', my friend. People like to 'have' but not to 'do'!
Because all the 'everyone' who does NOT do it (whatever activity that might be) simply only want the results of the particular activity but not the effort required to get the results.
Thus no engagement,…Continue
Added by Helmut Flasch on August 25, 2016 at 11:30am — No Comments
First of all, you really do need to decide THAT you want to succeed!!
I know it sounds crazy to have to tell someone that he must decide to succeed in order to succeed, and…Continue
Added by Helmut Flasch on August 23, 2016 at 11:00am — No Comments
The Worst Reputation Management Mistakes and How to Fix Them
Reputation management plays a key role in practice management today. But in this wild world of internet, mistakes are not inevitable. In this article, we will consider the most common Reputation Management Mistakes that a dental practice should avoid, and what can be done to have the situation reversed in case the…Continue
Added by Ashlea Drakeford on August 23, 2016 at 1:00am — No Comments