PennWell Dental Community
A few months ago a story broke about a dentist’s office in Oklahoma that CNN reported has been called a “perfect storm” for infections. Health investigators say about 7,000 patients who visited this particular dentist in the past six years may have been exposed to HIV and hepatitis. Some of the more violations brought up before the state dental board include “multiple sterilization…Continue
Added by Joe Tagliarini on August 23, 2013 at 8:30am — No Comments
Every dentist I know would like more new patients. So - how do you that? First, you have to know your numbers. Find out which marketing programs have been most successful for you, and which ones are the losers so you can make solid decisions based on real numbers. It's so easy to get sold by the latest marketing idea - "Dr. you can be the first in your area to have a mobile website!" but you need to know what's working for you.
In this brief…Continue
Added by Jill Nesbitt on August 22, 2013 at 8:40am — No Comments
Added by Kevin Flood on August 22, 2013 at 4:00am — No Comments
Here is your first look at the annual Dental Assisting Digest salary survey. We asked dental assistants around the country to tell us about the salaries and benefits and, so far, 820 have responded. Here is a quick overview of the responses.
The most common hourly salary figures across the country range from $18-$20 (very similar to years past).
When did you last receive a…Continue
Added by Kevin Henry on August 19, 2013 at 11:24am — No Comments
I couldn't pass up a chance to share the link I found on Twitter today — celebrity photos at the dentist.
Granted, they aren't huge names, but the photos do include Conan O'Brien, whose dentist told him he "only had a week to live." (Not really) And Paris Hilton, who says she got "bad anesthesia" when having her wisdom teeth pulled last May. Remember when Demi Moore lost a front tooth? I don't either, but this photo reminded me that she posted a pic of herself missing a front tooth,…Continue
Added by Meg Kaiser on August 16, 2013 at 9:58am — No Comments
X / X
X / /
/ X X
Does this look familiar? Columns of X's, /'s and blanks to communicate exactly where the dentist is throughout the day. And, since we can preset our appointments to include X X / / / - don't we end up ignoring all these marks anyway?
The dentist instructs the front desk team "Fill the…Continue
Added by Jill Nesbitt on August 14, 2013 at 10:15am — No Comments
I don’t usually do this, but let’s get theoretical about dental marketing for just a second:
Every satisfied patient of yours should bring you more patients, right? The ideal is for word-of-mouth to do all the work—for your happy patients to refer their friends and family to you, who in turn become patients.
But what if you’re not quite at that stage? No …Continue
It's the second set of celebrity teeth to catch my attention in the last two days! Fun! This time it's Rihanna, and she's not quite the wholesome young thing that Taylor Swift and her chipped tooth are.
No, Rihanna has a new grill. In keeping with the celebrity teeth bling trend, Rihanna is sporting a new gold grill. Don't know how much you follow celebrity "news" (I confess I read People religiously), but Rihanna has caused a bit of a stir as a new mother. What kind of example is she…Continue
Added by Meg Kaiser on August 7, 2013 at 1:38pm — No Comments
But it did - and unexpectedly, the dentist cannot come into work today. So, now what do we do?
This is a great conversation for your next staff meeting. Even though you haven't missed a day of work in 27 years, you never know what might come up tomorrow that keeps you from seeing your patients. In fact, you…Continue
Added by Jill Nesbitt on August 7, 2013 at 1:34pm — No Comments
Investing in marketing for dental is critical for a dental practice that wants to grow it's patient base – and ultimately their practice. But, simply spending on internet dental marketing or marketing for dental doesn’t guarantee…Continue
Added by Graig Presti on August 7, 2013 at 9:18am — No Comments
It's been a while since I've talked celebrity on the DIQ community site. But I could not pass up a chance to talk about Taylor Swift and her chipped tooth. My first thought is, "Really? An overflowing bank account and you aren't going to visit your dentist to have your chipped tooth fixed?" Will her dentist recommend that she fix the tooth?
Miss Swift may have to explain that one to me. But my chances of getting an interview with her when she passes through Tulsa tomorrow are slim to…Continue
Added by Meg Kaiser on August 6, 2013 at 10:23am — No Comments
It's the first Sunday of August and I'm watching the first NFL exhibition game of the year ... the Hall of Fame Game between the Dallas Cowboys and the Miami Dolphins. My Chicago Bears aren't playing tonight but, hey, it's just nice to see football back on television.
The topic of change has been on my mind for this Editor's Note and an interview with Cris Carter, one of the newest members of the Pro Football Hall of Fame, just came on the television. I sat and watched as he talked…Continue
Added by Kevin Henry on August 5, 2013 at 7:42am — No Comments
Are you having trouble engaging your patients on Facebook for Marketing For Dental? Nearly every day I'm asked how to build fans and engage more patients on Facebook.
Fundamentally, people want to know more about you before they decide to choose you as their dentist. They want to see what values you share with them and how they align with you and your practice. You do the same when we're considering a…Continue
Added by Graig Presti on August 3, 2013 at 1:58pm — No Comments