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March 2011 Blog Posts (18)

Mark Zuckerberg owes his tech savvy to his father, a dentist

Edward Zuckerberg, DDS, taught his son, Mark, the founder of Facebook, everything he knows. Well, not really, but he gave him an excellent start in the world of technology.

Turns out Dr. Zuckerberg acquired his first computer for his dental office — "an IBM XT with a hard drive whose capacity was one twenty-five-thousandth of the standard today — in 1984, the year Mark was born." Growing up, Mark watched his dad's efforts throughout his career to stay abreast of the latest…


Added by Meg Kaiser on March 30, 2011 at 9:59am — 1 Comment

Protecting Your Dental Business from Lawsuits

It’s extremely important that you protect your dental business from lawsuits. Lawsuits are a normal fear in the hearts of those who work in the healthcare field, and dentists are no exception.  Dentists are typically worried about lawsuits that come in the form of malpractice,employee compensation, or general liability.  All of these types of suits can be primarily safeguarded…


Added by Dr. Madlena Kantscheff on March 26, 2011 at 8:00am — No Comments

Getting Referrals for Your Dental Business


Getting referrals for your dental business can be one of the most successful ways of bringing in new patients.  Considering the fact that a very high percentage of people choose their doctors and dentists based upon the recommendations of friends and family, referrals can mean a lot to your dental practice.


Photo by larryosan Some dentists are afraid to specifically go out and ask for referrals.  This is silly.  Asking for referrals doesn’t show any sort of weakness or lack…


Added by Dr. Madlena Kantscheff on March 25, 2011 at 8:00am — No Comments

Adding Twitter to Your Dental Marketing Plan

Thinking about adding Twitter to your dental marketing plan? You’re in good company, since more than half of dentists report using social media in their dental marketing strategies.


Photo by ~Ilse Twitter is an extremely popular social networking site that is frequented by many different types of businesses and people.  The site allows users to follow each other and add messages, called…


Added by Dr. Madlena Kantscheff on March 24, 2011 at 8:00am — No Comments

The industry responds to the crisis in Japan

Note: Certainly there are many companies in the dental industry helping to support the relief efforts currently underway in Japan. This article focuses on two interviews conducted during the IDS meeting in Cologne, Germany.

PennWell and its dental publications encourage you to help the victims of these disasters in whatever way you can, via your own company's efforts or international organizations such as the Red Cross.

Like the rest of the world, when news broke of the… Continue

Added by Kevin Henry on March 23, 2011 at 4:06am — 2 Comments

Healthy Thoughts

As the former editor of Woman Dentist Journal, I have always written about healthy topics. In my editors notes, I wrote (blogged, really) about subjects ranging from breast cancer to balancing life between professional and personal demands. Here, I am going to focus on healthy thoughts for our office and ourselves.…


Added by Sheri Doniger on March 19, 2011 at 8:22pm — No Comments

Writing Headlines for Your Dental Website

Photo by mindgraph Headlines are an important part of your dental marketing website.  They not only contribute to the search engine optimization (SEO) of website development they can also affect the quality of your website in other ways.  Headlines are a large part of navigation and greatly influence the way that patients, both new and old, feel about your site. Here are some tips for writing excellent headlines for your dental website.


Headline Starting Points

Like any good…


Added by Dr. Madlena Kantscheff on March 18, 2011 at 8:00am — No Comments

Building Your Dental Business Team

MEDFLAG 10 DENTISTS - photo by US Army Your staff represents you and your dental business in a way that no marketing or advertising ever will.  They are the people that your patients will spend the most time with and become the most comfortable with, by far.  They are the smiling face of your practice.  In order to create a truly successful dental practice you must ensure that your staff are the best available.  Here are some tips for building the perfect dental team.


Offer Bonuses to Your Dental…


Added by Dr. Madlena Kantscheff on March 17, 2011 at 8:00am — No Comments

Keep watching for blogs from Cologne, Germany, and the IDS meeting

The world's biggest dental meeting occurs next week in Cologne, Germany, and you can watch right here for the latest blog updates from me as I travel to cover IDS for Proofs and

Added by Kevin Henry on March 16, 2011 at 4:48pm — No Comments

Creating Open Communication in Your Dental Business


SDM-LK-179 Keeping communication open in your dental business can go a long way toward ensuring that everything flows harmoniously and that all staff members know how to handle patients. Having a fully informed staff makes your practice seem more professional and more educated.  Having fully informed patients will make them feel that you are always honest and open with them, a trait much appreciated in a dentist.


Hold Dental Staff Meetings


Get all…


Added by Dr. Madlena Kantscheff on March 16, 2011 at 8:00am — No Comments

before and after

Dr Macllester, lets keep this professional.

Added by Mojgan Fajiram on March 15, 2011 at 5:08pm — 1 Comment

Ashley H. the dental student is the new Bachelorette

Thank you to alert co-worker Penny Anderson for watching Jimmy Kimmel Live! last night, where good news was announced for people who watch this stuff.

Ashley Hebert, the fourth year dental student from the University of Pennsylvania School of Dentistry who made it to the final three contenders on the Bachelor 2011, is the new Bachelorette. Instead of waiting for the guy to choose her, she now gets to choose from 25 (or 29, depending on what report you read) guys. The season begins…


Added by Meg Kaiser on March 15, 2011 at 12:02pm — 4 Comments

Henry Schein Dental

Henry Schein Dental is proud to offer an extensive inventory of dental supplies, dental equipment products and accessories, plus innovative dentistry related services designed to maximize the efficiency and profitability of your practice. Shop now, view our online catalogs or… Continue

Added by Bryan Bacarella on March 8, 2011 at 1:42pm — No Comments

Dental Office Design, Are you ready to build a team?

Its amazing to me when I meet with a new client who has decided  build their own practice, is under the belief that since they know dentistry, that designing a new office should be as easy as an extraction. Right? Well before I digress, I should start from the beginning, with the end in mind. As with any successful dental procedure, which requires the knowledge of the doctor, the knowledge of the assistant, the front office staff, and even the cleaning person. Each person, with their…


Added by David Colombo on March 7, 2011 at 9:58pm — No Comments

Encouraging Referrals in your Dental Business


X-ray showing my impacted wisdom teeth Though it may not be something you think about in your day to day dental practice, the time and effort you put into visiting with your patients is far more important than any money spent on advertising.  This is because your patients are the best advertisement for your dental business that you have. When someone is looking for a dentist they will ask friends and family, look around for reviews online, check out advertisements, look for coupons, scan through the phone book,…


Added by Dr. Madlena Kantscheff on March 5, 2011 at 8:00am — 2 Comments

Encouraging Staff Input in Your Dental Business

Dentist Being a dentist or doctor at one time was an authoritarian role. You were in charge and practically no one would question it. However, patients are better informed and far more intelligent than they were just a few decades back, largely due to the availability of rapid information twenty-four hours a day. Now that times are changing it is vital to look to both staff and patients for ideas about how to run your dental business better. You, of course, have the final say, but there is…


Added by Dr. Madlena Kantscheff on March 4, 2011 at 8:00am — 3 Comments

Creating Patient Value in your Dental Business

Schooltandarts / School dentist Creating patient value in your dental practice should be one of your main goals. In order to be successful dentists have to view their practice not only as a doctor’s office but as a “dental business“.   New patients can bring in up to $1,000 on their first visit while the lifetime value of a patient can exceed $20,000.   With patients being worth so much money to your business, it is up to you to find ways to retain your patients by providing them with…


Added by Dr. Madlena Kantscheff on March 3, 2011 at 8:00am — 1 Comment

Charlie Sheen's Teeth

While it may be recent news to the rest of us, I'm sure Charlie Sheen's dentist and hygienist have known for years that the actor has been destroying his teeth. I'm going to take a wild guess here that Mr. Sheen didn't listen to a word of advice from either one of them about curbing his drug use in order to save his oral health.

The result is a recent interview with one of Sheen's many women, who said that she witnessed his frustration about the condition of his teeth. She said,…


Added by Meg Kaiser on March 1, 2011 at 12:41pm — 4 Comments

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