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February 2011 Blog Posts (9)

Dental Marketing with Mailing Lists

 

after-close Dental offices all over the country, if not the world, are feeling the crunch of the current economic climate. The truth is that though there are dental emergencies, these typically aren’t what pay the bills.  Dentistry is widely underinsured and in a country like the US that already struggles with millions of uninsured citizens, dental work is often out of reach. Even for those who have dental insurance when things get hard at home practices like bi-yearly cleanings and…

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Added by Dr. Madlena Kantscheff on February 27, 2011 at 8:00am — 1 Comment

Dentists who care about neglected children

The American Academy of Pediatric Dentistry supports programs that are not just a punch in the dark. The academy’s Healthy Smiles Healthy Children Foundation selects endeavors that encourage complete coverage of the dental needs of underserved children.



No temporary Band-Aids here. No one-time dispensing of sealants, toothbrushes, and/or packages of sugar-free sweets. 



For example, Oregon’s Tooth Taxi Mobile Dental Clinic, which received $20,000 from the AAPD in 2010,…

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Added by Mark Hartley on February 26, 2011 at 2:09pm — 3 Comments

I’m early for UOR



At this writing, we’re just two weeks removed from the blizzard that froze the heavy traffic on busy Lakeshore Drive right in its tracks. Remember seeing those shocking photos on your favorite news Web site? Chicago, the city that never flinches in the winter, flinched. 



In fact, it’s snowing on the final day of the Chicago Midwinter Meeting. But the city is back to its bustling self, and I have arrived very early for the…

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Added by Mark Hartley on February 26, 2011 at 1:18pm — 1 Comment

Dental Marketing Ideas – Always Think Marketing

Ad for tongue scraper in Japan As a dentist you may be a little put off by the thought of “marketing” your dental business.  After all you didn’t major in business, you majored in dentistry.  What you might be surprised to find out is how much of what you do in your day to day business consists of marketing.  You would probably also be surprised to find out what little changes you could make to greatly improve your business.  Here are some ideas for how to market your dental practice…

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Added by Dr. Madlena Kantscheff on February 23, 2011 at 8:00am — No Comments

Dental Marketing with a Quarterly Newsletter

It might be hard to believe, but your dental business is not on the minds of your patients very often. As dentists, we’re always thinking of dentistry, but our patients are not. And that is exactly why we need a consistent dental marketing plan.

 

How do you know if your dental marketing plan might be a bit deficient? Here are a few symptoms to look out for:

  • Your current patients do not make appointments for regular checkups.
  • You are not getting many…
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Added by Dr. Madlena Kantscheff on February 22, 2011 at 8:00am — No Comments

Charging For Missed Appointments in Your Dental Business

Back in March, a news story in Calgary, Canada, had the dental community, as well as the general public, up in arms over cancellation policies. According to CBC News Calgary, “Roland Ikporo was billed $400 by Expressions Dental, a clinic in northwest Calgary, for canceling an appointment for his son an hour after he had booked it.”

 

dental sign It seems that Ikporo’s son got a toothache on a Saturday afternoon, when his regular dental office was closed. He was able to get an…

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Added by Dr. Madlena Kantscheff on February 22, 2011 at 8:00am — No Comments

Meeting the Xylitol next door

Xylitol is a very pretty good girl. She’s fun to be around. She has a good heart. Nothing bad ever seems to happen when you’re with Xylitol.



Your mother would be very proud if you asked Xylitol out for a date.

 

May the sparks fly!

 

Some people think Xylitol should be the president of the United States. Expectant mothers wish Xylitol would pat their bellies, blessing the child within. But it’s not just the hormones of pregnant women who are smitten…

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Added by Mark Hartley on February 18, 2011 at 2:14pm — 2 Comments

Oil Pulling

Ok, let's hear it. Your experience, thoughts and observations of oil pulling therapy.

I have patients no longer brushing and relying 100% on this method of health care. Scares me a bit, but interested in others opinions.

 

Lory

Added by Lory Laughter on February 15, 2011 at 9:35am — 1 Comment

Ke$ha brushes with Jack Daniels

Oh good grief. And these people are our children's role models. In an interview with Vanity Fair, singer Ke$ha claims she brushes with Jack Daniels, because "it's an anti bacterial and it smells a whole lot better than morning breath."

Thank goodness the article begins by advising her to visit a dentist, pronto.

Though she's got a wild child image to maintain, let's hope this doesn't start a new trend. If given the choice between morning breath and Jack Daniels, I'm thinking…

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Added by Meg Kaiser on February 14, 2011 at 11:16am — 4 Comments

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