PennWell Dental Community
A dentist from Atlanta spoke to one of our staff at Flasch International and said though she liked our marketing strategies, she would never invest in any marketing plan unless she was fully sure it would work.
When my staff asked her, "How would you know for sure it would work or not if you have not even tried it?"
That dentist started to rant about the past 1 or 2 marketing companies that "took her money" and did not deliver the results. She blamed those companies for her…Continue
Added by Helmut Flasch on September 28, 2016 at 5:52pm — No Comments
Everybody likes to be successful in business and happy in their life. In the pursuit of what is so-called success, some important points of life unfortunately are…Continue
Added by Helmut Flasch on September 26, 2016 at 5:52pm — No Comments
This has been a hot topic for decades now and it's getting hotter. Personally, I think that the entire "figure - figure" about it is for the birds.
All the looking at demographics and trends and income potential has little, or shall I say, nothing to do with…
Added by Helmut Flasch on September 17, 2016 at 7:00am — No Comments
What is the best way to differentiate yourself from the myriad of advertising messages out there?
What would make you stick out from your competitors?
What can you say in your marketing that makes your community remember you?
Here is a video on how you can incorporate storytelling into your marketing.
Added by Helmut Flasch on September 15, 2016 at 8:10pm — No Comments
Parenteral Sedation Dentistry
We are providing IV dental sedation training for dentist nationally. This IV sedation dentistry course is a comprehensive "mini-residency" and includes a minimum of 60 hours of didactic / classroom education and direct participation in administering IV…Continue
Added by Randy Pigg on September 13, 2016 at 4:32pm — No Comments
Targeting the type of patients you want is a lot simpler than it looks - even though it does require some effort and some understanding of how to accomplish this exactly.
Simple – yes. Easy? Not necessarily; but much more rewarding than only going after the masses with…
Added by Helmut Flasch on September 2, 2016 at 11:30am — No Comments
Why does work not get done?
There are perhaps as many reasons why work does not get done as there are unfinished tasks laying around.
But let’s talk about two major reasons, and I guarantee if and when you fix them, life starts getting easier…
Added by Helmut Flasch on September 1, 2016 at 11:30am — No Comments
Added by Helmut Flasch on August 29, 2016 at 11:00am — No Comments
It's the 'doing-ness', my friend. People like to 'have' but not to 'do'!
Because all the 'everyone' who does NOT do it (whatever activity that might be) simply only want the results of the particular activity but not the effort required to get the results.
Thus no engagement,…Continue
Added by Helmut Flasch on August 25, 2016 at 11:30am — No Comments
First of all, you really do need to decide THAT you want to succeed!!
I know it sounds crazy to have to tell someone that he must decide to succeed in order to succeed, and…Continue
Added by Helmut Flasch on August 23, 2016 at 11:00am — No Comments
The Worst Reputation Management Mistakes and How to Fix Them
Reputation management plays a key role in practice management today. But in this wild world of internet, mistakes are not inevitable. In this article, we will consider the most common Reputation Management Mistakes that a dental practice should avoid, and what can be done to have the situation reversed in case the…Continue
Added by Ashlea Drakeford on August 23, 2016 at 1:00am — No Comments
How Should I Pay My RDH / Hygienist? - Paying the Hygienist
*One of Dental Product Reports most read/shared articles in the category.
I am regularly asked by owner dentists about the different types of payment arrangements for RDH’s commonly in place across the US. More specifically, they want an opinion on the best option – the prudent option.
If only it were that simple. The prudent option is…Continue
Added by Jill Kring Carter on August 17, 2016 at 12:27pm — No Comments
A few days ago I wrote a blog about the recent Associated Press report indicating that insufficient research data exists to support the effectiveness of using dental floss. Because of this, the government has removed flossing from its Dietary Guidelines.
The Government’s position is not that they all of a sudden feel flossing doesn’t benefit oral health; they are simply saying that the scientific data to support its use doesn’t exist. This may…Continue
Added by Richard L. Pascoe DDS MS on August 15, 2016 at 3:25pm — No Comments
Much of the dental community is upset about the recent Associated Press report questioning the efficacy of flossing. Is the Flossing Study a disservice or a blessing in disguise? I choose to look at it as a blessing. What else could possibly bring flossing into the forefront of the social media more than something like this? Within 24…Continue
Added by Richard L. Pascoe DDS MS on August 5, 2016 at 2:59pm — No Comments
Recently, I had the experience of being a dental implant patient. Sure, I’ve had regular prophies over the years but have not needed any restorative treatment for some time.
Many years ago I had an asymptomatic periapical lesion involving tooth #23. Endo was done and all was fine until about 6 months ago. I started to experience a slight tenderness over the apex. I went to my endodontist friend and after his evaluation we agreed that the…Continue
This blog is a follow up to Part 1, which is based on an article on MedicineNet.com that discusses bad dental habits to avoid.
We’re in the heart of the summer season when barbecuing and snacking are enjoyed by many. These activities present challenges to maintaining dental health and we should all make our patients aware of them.
Last time we discussed how the hardness of the dental instrument sharpener affects its performance. Now let’s discuss the grit. The coarser the grit, the faster the stone sharpens. The coarser the grit, the more imperfect the sharpened edge is, in other words, the rougher the edge. So, is there a happy medium? I think there is.
Most of us were taught to use a fine grit sharpening stone in order to end up with a fine edge.…Continue
Added by Richard L. Pascoe DDS MS on June 7, 2016 at 4:00pm — No Comments
I started a series with my last blog about the properties of the ideal hand sharpener. I discussed the hardness of the sharpener and its ability to break down during use. This controlled wearing down of the sharpener creates a fresh sharpening surface for each stroke. The result of this is a more efficient sharpener.
In future blogs, I’ll touch on other properties and benefits of the ideal hand dental instrument sharpener. Before we…Continue
Added by Richard L. Pascoe DDS MS on May 23, 2016 at 12:22pm — No Comments
There are several properties to look for in a dental instrument sharpener that help make the sharpening task simple and efficient. One is the sharpeners tendency to resist a phenomenon called “Loading”. You may have experienced this. Have you used a new sharpener that works great for a short while then becomes inefficient, making it more and more difficult to get a good, sharp edge? This is most likely the result of loading.
Loading occurs when fine…Continue
Added by Richard L. Pascoe DDS MS on May 16, 2016 at 1:42pm — No Comments
After three months of use, your toothbrush becomes a breeding ground for germs and bacteria. Yes, your toothbrush is a shelter for 10 million germs and other tiny microorganisms. Its bristles worn out and less effective at removing plaque from your teeth and gums. Furthermore, the bristles cannot get into all the nooks and crannies of your mouth as they become dull and out of place.
You should know that using a toothbrush more than three months exposes you to dental problems such as…Continue