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Is Your Dental Website Ready for Voice Search? Here's How to Stay Ahead of the Competition.

With more devices like Cortana, Amazon Echo and Apple’s Siri increasing in popularity, the marketplace for voice search devices is growing in popularity and market clout. Over the next three years, experts predict that voice searches will make up 50% of all searches…

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Added by Scott Childress on March 21, 2017 at 5:33pm — No Comments

The Importance of Speed in Marketing

Successful marketing has to be done just right by balancing everything together at the right pace and speed.

Watch this video to find out why speed is so important in marketing, and how to use this concept for turning internet traffic into actual new patients.

Find more information here: …

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Added by Helmut Flasch on March 16, 2017 at 10:58pm — No Comments

Marketing your Dental Practice to Millennials in 2017 (and Beyond)

As Millennials obtain more purchasing power, marketing strategies must adapt to capture their attention and business. But, that can be a tough undertaking since millennials are the most connected generation ever, and traditional advertising efforts don’t persuade them to act.…

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Added by Scott Childress on February 15, 2017 at 8:30am — No Comments

What Is Receding Gums And How To Reverse Receding Gums

What Is Receding Gums And How To Reverse Receding Gums

More than one is afraid to go to the dentist. How to reverse receding gums at home? However, it will happen when you know that the mouth is one of the main sources of infection of our body and that, being one of the inlets and outlets of…

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Added by CarolynLowman on February 6, 2017 at 4:47am — No Comments

Traffic Store

There is a store where you can buy traffic; a traffic of new patients.

Referral Business does not work like they used to thirty years ago.

Organic SEO is when your name or business comes up in a search without having to pay for it. However, it should not be the primary strategy in gaining new patient…

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Added by Helmut Flasch on January 18, 2017 at 7:07pm — No Comments

Too Few Dental Chairs To Increase Your Production?

How do you solve the problem that you might need additional office space? A second office might not the best solution for your business due to a variety of reasons, such as location, expenses, etc.

You can extend your office hours to your patients during the evening and weekend hours. You can get a whole new client base…

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Added by Helmut Flasch on January 16, 2017 at 7:53pm — No Comments

Hiring A Dentist Or Hygienist

Hiring a dentist works out very well for many practices. On average, there are more dentists than there are more hygienists.



A dentist can perform more work than a hygienist. A dentist can perform both the work of a dentist and hygienist while a hygienist can only perform the work of his or her…

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Added by Helmut Flasch on January 11, 2017 at 6:00pm — No Comments

A Calculation For Your Take Home Profit

The calculations of your profit margin are different according to your type of business. Percentages are relatives: 100% of a person’s money could be less than 1% of another.

It’s easy to make money using the correct marketing principles.



The money made from gaining new patients is pure profit (minus the…

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Added by Helmut Flasch on January 9, 2017 at 7:00pm — No Comments

The Second Business Which You Never Know You Have

Most doctors forgot, or never knew, that you do not own one but two distinctively different businesses and yet are running it as one.

This amounts to the same catastrophic magnitude as administering the same medicine to two children from the same family while having taken only one child's vital…

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Added by Helmut Flasch on December 16, 2016 at 7:14pm — No Comments

Make Your Own Sickle Scaler

Curette Sharpened To Sickle Scaler

I like to keep it simple. I don’t use sickle scalers. I can’t remember the last time I used one, especially in a posterior area. I used a universal curette, a University of California 5/6 (virtually the same as the Columbia 4R/4L)* and the ever so versatile Gracey 13/14. Actually, I had four curettes in my setup, one each of the above and one each of the above that had been sharpened to the point where their blades were narrow. I referred to the…

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Added by Richard L. Pascoe DDS MS on December 13, 2016 at 12:48pm — No Comments

Dental Industry Truth, Hyperbole, and Responsible Publishing

There is an old saying in the academic world, “publish or perish”. There is a much more current saying in the tech world, “garbage in, garbage out”. They both are true and, unfortunately, pertain to much of our “academic” literature.

When I ponder this, two things come to mind. First, there are many things that we were taught simply because the people teaching us were taught the same thing. And many of these so called facts go back several generations of educators. It’s amazing how…

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Added by Richard L. Pascoe DDS MS on December 5, 2016 at 2:44pm — No Comments

Do You Need To Like Your Marketing?

What is professional marketing?



If your advertising is focused more on design than results, it isn’t professional.



In order to get new patients for your dental practice, try the Un-Advertising approach. It isn’t like traditional advertising; it’s a community-oriented, storytelling method…

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Added by Helmut Flasch on November 15, 2016 at 5:00am — No Comments

The Best Business Insurance

Marketing is the best life insurance that you can get to insure the health of your business. 



Un-Advertising employs storytelling and community-oriented strategies to get dental new patients through your door at a steady and controllable rate.



It isn’t traditional advertising; it is a fresh…

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Added by Helmut Flasch on November 11, 2016 at 5:00am — No Comments

SMILE CARE CLUB REVIEW

There are some company that specialize in providing orthodontic treatment through mail orders and this is becoming popular. Population is being bombarded by numerous adds and “experts” that claim that this is  great and inexpensive option to correct your  misaligned teeth.

Is it really a trend worth…

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Added by Ashlea Drakeford on November 7, 2016 at 10:10pm — No Comments

formats Curettes That Never Need Sharpening???

Never Sharpen Curettes and Scalers – Too Good To Be True?

I’m sure you have heard the claim from some instrument manufactures that they now can produce scalers and curettes that never need sharpening. When you take a moment to think about this is it possibly true? I tend to doubt it. Come on, a blade that never gets dull? Where is the research that supports this outlandish claim? I haven’t seen it but I have seen research that reports the opposite.

A study by independent…

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Added by Richard L. Pascoe DDS MS on November 4, 2016 at 6:36am — No Comments

The THREE Biggest Mistakes That Reduce Conversion of Web Visitors Into Patients

A dentist from San Diego CA spoke to me about his internet strategy of how he would drive visitors to his website through Google ads and social media postings. 



However, the conversion of web visitors to new patients remain very low. There are…

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Added by Helmut Flasch on October 24, 2016 at 5:28pm — No Comments

Improve Dental Patient Care And Your Bottom Line

Improve Dental Patient Care And Your Bottom Line

Over the years I have emphasized the importance of using sharp scalers and curettes. With sharp instruments you scale and root plane better, you work faster, you are more efficient, and your procedure is more comfortable for you and dental patient care improves.

I’ve talked indirectly about the economic benefit of using sharp instruments. One economic benefit is the fact that you can work faster.…

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Added by Richard L. Pascoe DDS MS on October 24, 2016 at 2:30pm — 1 Comment

AESTHETICALLY ACCEPTABLE BRACES- LINGUAL BRACES

Braces are commonly used to straighten crooked teeth. They are mostly worn by children or teenagers, but it is not uncommon to come across adults wearing them too. Throughout the years there have been different brands and types of braces. One recent one is the incognito lingual brace.

What is…

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Added by Ashlea Drakeford on October 21, 2016 at 11:00pm — No Comments

Does Your Dental Content Connect With Your Visitor?

We analyze dozens of dental websites every week, and the one common theme we see time-and-time-again is boring content that is all about the dental practice and not about the visitor landing on your website after they searched for something in google.

The content on your website…

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Added by Mike Pedersen on October 14, 2016 at 8:45pm — No Comments

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