PennWell Dental Community
There is a store where you can buy traffic; a traffic of new patients.
Referral Business does not work like they used to thirty years ago.
Organic SEO is when your name or business comes up in a search without having to pay for it. However, it should not be the primary strategy in gaining new patient…Continue
Added by Helmut Flasch on January 18, 2017 at 7:07pm — No Comments
How do you solve the problem that you might need additional office space? A second office might not the best solution for your business due to a variety of reasons, such as location, expenses, etc.
You can extend your office hours to your patients during the evening and weekend hours. You can get a whole new client base…Continue
Added by Helmut Flasch on January 16, 2017 at 7:53pm — No Comments
Hiring a dentist works out very well for many practices. On average, there are more dentists than there are more hygienists.
A dentist can perform more work than a hygienist. A dentist can perform both the work of a dentist and hygienist while a hygienist can only perform the work of his or her…
Added by Helmut Flasch on January 11, 2017 at 6:00pm — No Comments
The calculations of your profit margin are different according to your type of business. Percentages are relatives: 100% of a person’s money could be less than 1% of another.
It’s easy to make money using the correct marketing principles.
The money made from gaining new patients is pure profit (minus the…
Added by Helmut Flasch on January 9, 2017 at 7:00pm — No Comments
This amounts to the same catastrophic magnitude as administering the same medicine to two children from the same family while having taken only one child's vital…Continue
Added by Helmut Flasch on December 16, 2016 at 7:14pm — No Comments
I like to keep it simple. I don’t use sickle scalers. I can’t remember the last time I used one, especially in a posterior area. I used a universal curette, a University of California 5/6 (virtually the same as the Columbia 4R/4L)* and the ever so versatile Gracey 13/14. Actually, I had four curettes in my setup, one each of the above and one each of the above that had been sharpened to the point where their blades were narrow. I referred to the…Continue
Added by Richard L. Pascoe DDS MS on December 13, 2016 at 12:48pm — No Comments
There is an old saying in the academic world, “publish or perish”. There is a much more current saying in the tech world, “garbage in, garbage out”. They both are true and, unfortunately, pertain to much of our “academic” literature.
When I ponder this, two things come to mind. First, there are many things that we were taught simply because the people teaching us were taught the same thing. And many of these so called facts go back several generations of educators. It’s amazing how…Continue
Added by Richard L. Pascoe DDS MS on December 5, 2016 at 2:44pm — No Comments
What is professional marketing?
If your advertising is focused more on design than results, it isn’t professional.
In order to get new patients for your dental practice, try the Un-Advertising approach. It isn’t like traditional advertising; it’s a community-oriented, storytelling method…
Added by Helmut Flasch on November 15, 2016 at 5:00am — No Comments
Marketing is the best life insurance that you can get to insure the health of your business.
Un-Advertising employs storytelling and community-oriented strategies to get dental new patients through your door at a steady and controllable rate.
It isn’t traditional advertising; it is a fresh…
Added by Helmut Flasch on November 11, 2016 at 5:00am — No Comments
Added by Helmut Flasch on November 8, 2016 at 6:56pm — No Comments
There are some company that specialize in providing orthodontic treatment through mail orders and this is becoming popular. Population is being bombarded by numerous adds and “experts” that claim that this is great and inexpensive option to correct your misaligned teeth.
Is it really a trend worth…Continue
Added by Ashlea Drakeford on November 7, 2016 at 10:10pm — No Comments
I’m sure you have heard the claim from some instrument manufactures that they now can produce scalers and curettes that never need sharpening. When you take a moment to think about this is it possibly true? I tend to doubt it. Come on, a blade that never gets dull? Where is the research that supports this outlandish claim? I haven’t seen it but I have seen research that reports the opposite.
A study by independent…Continue
Added by Richard L. Pascoe DDS MS on November 4, 2016 at 6:36am — No Comments
A dentist from San Diego CA spoke to me about his internet strategy of how he would drive visitors to his website through Google ads and social media postings.
However, the conversion of web visitors to new patients remain very low. There are…
Added by Helmut Flasch on October 24, 2016 at 5:28pm — No Comments
Improve Dental Patient Care And Your Bottom Line
Over the years I have emphasized the importance of using sharp scalers and curettes. With sharp instruments you scale and root plane better, you work faster, you are more efficient, and your procedure is more comfortable for you and dental patient care improves.
I’ve talked indirectly about the economic benefit of using sharp instruments. One economic benefit is the fact that you can work faster.…Continue
Braces are commonly used to straighten crooked teeth. They are mostly worn by children or teenagers, but it is not uncommon to come across adults wearing them too. Throughout the years there have been different brands and types of braces. One recent one is the incognito lingual brace.
Added by Ashlea Drakeford on October 21, 2016 at 11:00pm — No Comments
We analyze dozens of dental websites every week, and the one common theme we see time-and-time-again is boring content that is all about the dental practice and not about the visitor landing on your website after they searched for something in google.
The content on your website…Continue
Added by Mike Pedersen on October 14, 2016 at 8:45pm — No Comments
When it comes to marketing, many business owners simply do not get the math right!
The common mistakes that prevent them from expanding their business also cause them to lose money.
Find out how to properly correlate the relationship between money invested in marketing versus the profits from new customers and patients. …Continue
Added by Helmut Flasch on October 7, 2016 at 7:00am — No Comments
Marketing is often done poorly, with not enough effort and time invested. Many business owners assume that they know marketing concepts well enough to proceed alone.
So, they makeshift their own marketing strategies, assign staff members who have no marketing skills, and then they become surprised when they do not get any results.
The main reason marketing doesn't work for you, is because it isn't done, or it isn't done RIGHT! …Continue
Added by Helmut Flasch on October 6, 2016 at 7:00am — No Comments
Small business owners, dentists, and doctors completely disrespect the technology/knowledge of marketing.
They are so highly educated in one medical area, but that is not enough anymore to bring out the full potential of their profession.
They think they know marketing very well, and they employ their assistants and receptionists to work on the marketing. However, they know it only from a user viewpoint, not from a marketer viewpoint.
Big companies became large because…Continue
Added by Helmut Flasch on October 5, 2016 at 7:00am — No Comments
Many business owners make this common mistake - they don't use marketing to build a large new patient base for their practice.
You don't have to know everything about marketing, but there are some very important components, and knowing only a little helps a lot!
Learn about the principles of marketing, and how…Continue
Added by Helmut Flasch on October 4, 2016 at 7:00am — No Comments