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Dental Industry Truth, Hyperbole, and Responsible Publishing

There is an old saying in the academic world, “publish or perish”. There is a much more current saying in the tech world, “garbage in, garbage out”. They both are true and, unfortunately, pertain to much of our “academic” literature.

When I ponder this, two things come to mind. First, there are many things that we were taught simply because the people teaching us were taught the same thing. And many of these so called facts go back several generations of educators. It’s amazing how…

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Added by Richard L. Pascoe DDS MS on December 5, 2016 at 2:44pm — No Comments

Do You Need To Like Your Marketing?

What is professional marketing?



If your advertising is focused more on design than results, it isn’t professional.



In order to get new patients for your dental practice, try the Un-Advertising approach. It isn’t like traditional advertising; it’s a community-oriented, storytelling method…

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Added by Helmut Flasch on November 15, 2016 at 5:00am — No Comments

The Best Business Insurance

Marketing is the best life insurance that you can get to insure the health of your business. 



Un-Advertising employs storytelling and community-oriented strategies to get dental new patients through your door at a steady and controllable rate.



It isn’t traditional advertising; it is a fresh…

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Added by Helmut Flasch on November 11, 2016 at 5:00am — No Comments

SMILE CARE CLUB REVIEW

There are some company that specialize in providing orthodontic treatment through mail orders and this is becoming popular. Population is being bombarded by numerous adds and “experts” that claim that this is  great and inexpensive option to correct your  misaligned teeth.

Is it really a trend worth…

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Added by Ashlea Drakeford on November 7, 2016 at 10:10pm — No Comments

formats Curettes That Never Need Sharpening???

Never Sharpen Curettes and Scalers – Too Good To Be True?

I’m sure you have heard the claim from some instrument manufactures that they now can produce scalers and curettes that never need sharpening. When you take a moment to think about this is it possibly true? I tend to doubt it. Come on, a blade that never gets dull? Where is the research that supports this outlandish claim? I haven’t seen it but I have seen research that reports the opposite.

A study by independent…

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Added by Richard L. Pascoe DDS MS on November 4, 2016 at 6:36am — No Comments

The THREE Biggest Mistakes That Reduce Conversion of Web Visitors Into Patients

A dentist from San Diego CA spoke to me about his internet strategy of how he would drive visitors to his website through Google ads and social media postings. 



However, the conversion of web visitors to new patients remain very low. There are…

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Added by Helmut Flasch on October 24, 2016 at 5:28pm — No Comments

Improve Dental Patient Care And Your Bottom Line

Improve Dental Patient Care And Your Bottom Line

Over the years I have emphasized the importance of using sharp scalers and curettes. With sharp instruments you scale and root plane better, you work faster, you are more efficient, and your procedure is more comfortable for you and dental patient care improves.

I’ve talked indirectly about the economic benefit of using sharp instruments. One economic benefit is the fact that you can work faster.…

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Added by Richard L. Pascoe DDS MS on October 24, 2016 at 2:30pm — No Comments

AESTHETICALLY ACCEPTABLE BRACES- LINGUAL BRACES

Braces are commonly used to straighten crooked teeth. They are mostly worn by children or teenagers, but it is not uncommon to come across adults wearing them too. Throughout the years there have been different brands and types of braces. One recent one is the incognito lingual brace.

What is…

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Added by Ashlea Drakeford on October 21, 2016 at 11:00pm — No Comments

Does Your Dental Content Connect With Your Visitor?

We analyze dozens of dental websites every week, and the one common theme we see time-and-time-again is boring content that is all about the dental practice and not about the visitor landing on your website after they searched for something in google.

The content on your website…

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Added by Mike Pedersen on October 14, 2016 at 8:45pm — No Comments

Mistakes And Miscalculations In Marketing

When it comes to marketing, many business owners simply do not get the math right! 

The common mistakes that prevent them from expanding their business also cause them to lose money. 

Find out how to properly correlate the relationship between money invested in marketing versus the profits from new customers and patients. …

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Added by Helmut Flasch on October 7, 2016 at 7:00am — No Comments

The Number One Reason Marketing Doesn't Work

Marketing is often done poorly, with not enough effort and time invested. Many business owners assume that they know marketing concepts well enough to proceed alone.

So, they makeshift their own marketing strategies, assign staff members who have no marketing skills, and then they become surprised when they do not get any results.

The main reason marketing doesn't work for you, is because it isn't done, or it isn't done RIGHT! …

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Added by Helmut Flasch on October 6, 2016 at 7:00am — No Comments

How To Realize The Full Potential And Success In Your Profession

Small business owners, dentists, and doctors completely disrespect the technology/knowledge of marketing.

They are so highly educated in one medical area, but that is not enough anymore to bring out the full potential of their profession.

They think they know marketing very well, and they employ their assistants and receptionists to work on the marketing. However, they know it only from a user viewpoint, not from a marketer viewpoint.

Big companies became large because…

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Added by Helmut Flasch on October 5, 2016 at 7:00am — No Comments

The Best Money Maker For Your Practice: Marketing

Many business owners make this common mistake - they don't use marketing to build a large new patient base for their practice.

You don't have to know everything about marketing, but there are some very important components, and knowing only a little helps a lot!

Learn about the principles of marketing, and how…

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Added by Helmut Flasch on October 4, 2016 at 7:00am — No Comments

Healthcare And Dental New Patient Advertising

Providing the best medical services to Americans is very important to keep America strong. However, many doctors struggle to supply their patients with the best, technologically advanced, quality care. Healthcare and dental professionals need special resources specific to their practice to better assist their patients.…

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Added by Helmut Flasch on October 3, 2016 at 7:00am — 1 Comment

Being Resourceful VS Having Resources

Helmut Flasch speaking of ways to help you be more resourceful. Learn how to be more resourceful with your marketing techniques regardless of limited resources available to you, such as limited finances. Being more resourceful can help you maintain a positive attitude and help you manage all the areas of your life with ease. Be well on your way of being more resourceful now using these great tips from Helmut Flasch, CEO of Flasch International. 

For additional tips and advice on…

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Added by Helmut Flasch on October 2, 2016 at 7:00am — No Comments

What If I Don't Have Time To Work On Social Media For My Business?

It isn't necessary to spend any time away from work or family to get new patients utilizing the social media strategy. The Un-Advertising technique has an innovative solution for busy dentists, or dentists who simply do not have extra time for online promotion of their practice. Learn how it is possible to get new patients from the internet without sacrificing your time! Enroll in our complimentary strategy meeting at …

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Added by Helmut Flasch on October 1, 2016 at 7:00am — No Comments

Why Does Social Media Not Increase New Patients?

Social media marketing for dentists doesn't need to be time consuming. This video will show you how to increase new patients through social media. Enroll in our complimentary strategy meeting or call 800-912-0510

To get more new patients from dental social media marketing, watch this video:…

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Added by Helmut Flasch on September 30, 2016 at 6:14pm — No Comments

Bad Dental Habits To Chat With Patients About – Part 3

Addressing Bad Dental Habits

This blog is a follow up to Parts 1 and 2, which are based on an article on MedicineNet.com that discusses bad dental habits to avoid. 

We’re moving into the cold and flu season. Many of us will be seeking relief of a sore throat and coughing. Do yourself and your patients a favor – talk to them about choosing sugar-free lozenges and cough drops.…

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Added by Richard L. Pascoe DDS MS on September 30, 2016 at 10:44am — 1 Comment

It's OK To Get Hit

A dentist from Atlanta spoke to one of our staff at Flasch International and said though she liked our marketing strategies, she would never invest in any marketing plan unless she was fully sure it would work. 

When my staff asked her, "How would you know for sure it would work or not if you have not even tried it?"

That dentist started to rant about the past 1 or 2 marketing companies that "took her money" and did not deliver the results. She blamed those companies for her…

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Added by Helmut Flasch on September 28, 2016 at 5:52pm — No Comments

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