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Fred Joyal
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  • Los Angeles, CA
  • United States
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Fred Joyal posted a blog post

The ABCs of Advertising

Advertising is a profession, and if you’ve heard me speak or read my book, you know that I always suggest hiring a professional to create your advertising.However, while it’s better to leave the design and creation of your ads to the pros, that doesn’t mean you shouldn’t know some basic advertising tips. After all, without an understanding of what makes an ad effective, you’ll have no way of evaluating whether your advertising material should be sent out into the world…or back to the drawing…See More
Aug 16, 2010
angela commented on Fred Joyal's blog post Setting the Right Atmosphere
"I recently came across your blog and have been reading along. I thought I would leave my firstcomment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often. Health Plans"
Aug 3, 2010
Mary Jane RDH BS commented on Fred Joyal's blog post Setting the Right Atmosphere
"Very apropos to my new office! It is in a rural community (farmers, etc.). Old, well established office purchased by a young dentist from the mid west. He wants to establish a very quiet, reserved border-line sophisticated establishment...well, he…"
Jul 19, 2010
Fred Joyal posted a blog post

Setting the Right Atmosphere

I want you to try a little exercise. The next time you walk into your practice, pretend you’re walking into it for the very first time. You’re not a dentist, office manager, hygienist or receptionist; you’re a patient visiting the office for their initial appointment. Look around your waiting room. Does it feel homey, like a family living room, or does it feel clinical? Are your floors swept or vacuumed? Are there toys for young children to play with? Take a look at your operatories. How are…See More
Jul 15, 2010
Vicki Cheeseman commented on Fred Joyal's blog post Social Media: The New Web
"I agree that social media allows you to communicate on a more "real" level with patients and colleagues alike. It offers a connection that's never been possible before."
Jul 9, 2010
Warren commented on Fred Joyal's blog post How to Handle Price Shoppers
"A great analogy for the Dental Rep as well....the service I offer is the best for the price - we are all the same wanting to provide a better service than the other guy and to provide this in a win-win manner so the patient not only comes back happy…"
Jul 8, 2010
Mary Jane RDH BS commented on Fred Joyal's blog post How to Handle Price Shoppers
"Can you give free exams when you are dealing with insurance? That was a big upset in a practice I was in before; the dentist only charged an exam when the patient was covered by an insurance company. The insurance companies objected so he started…"
Jul 1, 2010
Fred Joyal posted a blog post

How to Handle Price Shoppers

I’m sure you know the drill. A patient calls your practice and asks how much it would cost for an examination. Knowing that this patient probably needs some restorative care if he or she hasn’t seen a dentist in a while, you’re faced with a choice. You can quote the patient the price for an exam, fully aware that the cost for treatment will probably be much more than that, or you can refuse to quote a price and risk upsetting the patient. Price shoppers are always going to be a tricky issue in…See More
Jul 1, 2010
Sarah Nelson commented on Fred Joyal's blog post Social Media: The New Web
"If you are looking for great learning resources on social media strategy, some of my favorite books are "Trust Agents" by Chris Brogan and "Engage" by Brian Solis. If you'd like help developing a social media strategy for…"
Jun 20, 2010
Fred Joyal posted a blog post

Social Media: The New Web

You may have noticed that I’ve been talking a lot about social media lately. Last year, I released a new edition of Everything is Marketing that includes strategies for using social media in your marketing and I recently uploaded a new whitepaper on the subject on GoAskFred.com. It may seem like a lot of attention for one topic, but it’s for a very good reason: I believe social media is one of the most important marketing tools to emerge since the creation of the World Wide Web.Social media…See More
Jun 15, 2010
Jill Kring Carter commented on Fred Joyal's blog post The Future of Dentistry — Today
"Excellent post, Fred."
Jun 3, 2010
Fred Joyal posted a blog post

The Future of Dentistry — Today

In my last blog, we discussed how to change the commonly held perception of dentistry, but this time around, I’d like to talk about how modern technology is changing the reality of what dentistry can be. Our world is becoming a far different place than it was even 10 years ago. The tools used for performing dentistry are changing, and now’s the time to make certain that your practice is changing with them. As you know, all of us in the industry need to help spread the word about how dentistry…See More
Jun 1, 2010
Fred Joyal posted a blog post

The Changing Face of Dentistry

Dentistry, like most industries today, is in a state of change. While this isn’t unusual or surprising, what I’ve found does catch dentists off guard is how few consumers realize this. When most people think of going to the dentist, they still think of painful shots and endless drilling. They don’t realize that there are less intrusive and gentler options available today that could eliminate both of them. For many people, this knowledge alone could be enough to convert them from a dental…See More
May 15, 2010
Fred Joyal posted a blog post

Taking the Mystery out of Motivation

Dental practices are different than most businesses because there really isn’t a lot of room for advancement. The job you start out with is usually the job you’ll stay with. As a result, keeping your staff motivated so that they’ll continually put forth their best efforts can be a challenge. If it’s something you’ve struggled with, you’re not alone. So how do you ensure that your staff remains motivated, even when they’ve been at your practice for years? If you’ve read my book, you know that…See More
May 1, 2010
Fred Joyal posted blog posts
Apr 22, 2010
Fred Joyal and Sofia Medina are now friends
Apr 20, 2010

Profile Information

What is your profession?
Other
What dental school/dental hygiene school did you attend?
N/A
In what state do you practice
N/A
For how many years have you been in the dental profession/industry?
23
What professional affiliations/associations do you belong to?
CEO & Co-Founder of 1-800-DENTIST; National Children's Oral Health Foundation; The Children’s Dental Center of Greater Los Angeles; National Speakers Association
Do you have a Web site address?
www.1800dentist.com/for-dentists & www.goaskfred.com

Fred Joyal's Blog

The ABCs of Advertising

Advertising is a profession, and if you’ve heard me speak or read my book, you know that I always suggest hiring a professional to create your advertising.

However, while it’s better to leave the design and creation of your ads to the pros, that doesn’t mean you shouldn’t know some basic advertising tips. After all, without an understanding of what makes an ad effective, you’ll have no way of evaluating whether your advertising material should be sent out into the…

Continue

Posted on August 16, 2010 at 10:55am

Setting the Right Atmosphere

I want you to try a little exercise. The next time you walk into your practice, pretend you’re walking into it for the very first time. You’re not a dentist, office manager, hygienist or receptionist; you’re a patient visiting the office for their initial appointment. Look around your waiting room. Does it feel homey, like a family living room, or does it feel clinical? Are your floors swept or vacuumed? Are there toys for young children to play with? Take a look at your…

Continue

Posted on July 15, 2010 at 12:30pm — 2 Comments

How to Handle Price Shoppers

I’m sure you know the drill. A patient calls your practice and asks how much it would cost for an examination. Knowing that this patient probably needs some restorative care if he or she hasn’t seen a dentist in a while, you’re faced with a choice. You can quote the patient the price for an exam, fully aware that the cost for treatment will probably be much more than that, or you can refuse to quote a price and risk upsetting the patient. …

Continue

Posted on July 1, 2010 at 12:30pm — 2 Comments

Social Media: The New Web

You may have noticed that I’ve been talking a lot about social media lately. Last year, I released a new edition of Everything is Marketing that includes strategies for using social media in your marketing and I recently uploaded a new whitepaper on the subject on GoAskFred.com. It may seem like a lot of attention for one topic, but it’s for a very good reason: I believe social media is one of the most important marketing tools to emerge since the creation of the…

Continue

Posted on June 15, 2010 at 12:30pm — 2 Comments

The Future of Dentistry — Today

In my last blog, we discussed how to change the commonly held perception of dentistry, but this time around, I’d like to talk about how modern technology is changing the reality of what dentistry can be. Our world is becoming a far different place than it was even 10 years ago. The tools used for performing dentistry are changing, and now’s the time to make certain that your practice is changing with them. …

Continue

Posted on June 1, 2010 at 12:30pm — 1 Comment

Comment Wall (3 comments)

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At 12:42pm on November 19, 2009, Mary Jane RDH BS said…
And what do you do with all your free time?
At 3:03pm on November 18, 2009, Mary Jane RDH BS said…
Fred, what aspect of dentisty do you represent?
At 11:35pm on November 3, 2009, Jill Kring Carter said…
Very good to see you here, Fred. I recall briefly chatting with you on the phone long ago when I was a partner in the launch of the first site of this kind; a partnership I later left, and a site which has since closed down.
 
 
 

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