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Advertising is a profession, and if you’ve heard me speak or read my book, you know that I always suggest hiring a professional to create your advertising.

However, while it’s better to leave the design and creation of your ads to the pros, that doesn’t mean you shouldn’t know some basic advertising tips. After all, without an understanding of what makes an ad effective, you’ll have no way of evaluating whether your advertising material should be sent out into the world

I want you to try a little exercise. The next time you walk into your practice, pretend you’re walking into it for the very first time. You’re not a dentist, office manager, hygienist or receptionist; you’re a patient visiting the office for their initial appointment. Look around your waiting room. Does it feel homey, like a family living room, or does it feel clinical? Are your floors swept or vacuumed? Are there toys for young children to play with? Take a look at your operat

I’m sure you know the drill. A patient calls your practice and asks how much it would cost for an examination. Knowing that this patient probably needs some restorative care if he or she hasn’t seen a dentist in a while, you’re faced with a choice. You can quote the patient the price for an exam, fully aware that the cost for treatment will probably be much more than that, or you can refuse to quote a price and risk upsetting the patient.

You may have noticed that I’ve been talking a lot about social media lately. Last year, I released a new edition of Everything is Marketing that includes strategies for using social media in your marketing and I recently uploaded a new whitepaper on the subject on GoAskFred.com. It may seem like a lot of attention for one topic, but it’s for a very good reason: I believe social media is one of the most important marketing tools to emerge since the creation of the Worl

In my last blog, we discussed how to change the commonly held perception of dentistry, but this time around, I’d like to talk about how modern technology is changing the reality of what dentistry can be. Our world is becoming a far different place than it was even 10 years ago. The tools used for performing dentistry are changing, and now’s the time to make certain that your practice is changing with them.