PennWell Dental Community
Time is up, Intelligent Dental Marketing
(Note: This is a duplicate post that I unsuccessfully attempted to add to the community college course: “Social Networking” Evidently PennWell is having technical problems with updating comments. I’ll try to go around their digital problem by posting this as a “New Discussion.” It actually belongs here:
http://community.pennwelldentalgroup.com/forum/topics/social-networ...
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From: pruittdarrell [mailto:pruittdarrell@sbcglobal.net]
Sent: Friday, November 28, 2008 2:06 PM
To: 'info@adaidm.com'
Subject: Time's up
Dear Trajan King:
I hope I am not interrupting your skiing.
Even though I try to strongly discourage being interrupted at work about Internet issues, I admit that it is nice to be able to address a CEO instead of a corporation named ADA/IDM. I admire your courage, Trajan, for standing up for our mutual interest in a dental advertising business in Utah. After all, since you represent the ADA just like I do, whatever we say contributes to my professional organization’s “branding.” We must try not to misrepresent the facts for selfish gain. However, mistakes happen to the best of us.
But please, don’t call again. If you have anything to say to me, put it in an email so that I can easily share it with everyone. After all, you shouldn’t have anything to hide from ADA members - or consumers for that matter. Should you? You are in the advertising business for crying out loud.
What should you, of all people, be afraid of?
Besides there being three stale unanswered questions from two weeks ago about IDM, here is another reason you should join me on the PennWell forum to discuss your misconceptions about marketing: The things you say are less likely to be taken out of context or completely misrepresented. You could find this handy if you should call my office again.
Does anyone in your firm know anything about modern public relations? If the ADA/IDM is currently experiencing acute difficulties with transparency that will soon become worse, I know of at least two progressive PR firms that are familiar with the demands in modern communication. If you are interested, I will give you their names in a private email. I don’t like you, Trajan. And I wouldn’t give squat about how IDM is perceived except that through very bad decisions by dental leaders, your reputation has become mine.
I visited the ADA/IDM website today, and it appears that someone corrected the incomplete sentence I pointed out. However, you still sport the slogan, “Image is everything.” That is regrettable.
Since you choose to brand my ADA with your unethical slogan for your selfish interests, let’s talk about “branding.” As you learned at least a second ago, branding is earned. It cannot be purchased, and like the underlying reputation a brand magnifies, it is not necessarily complimentary.
“Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product.” - Wikipedia
Here is a testimonial presented on your website under “Branding,” following your horrible mantra “Image is everything.”
“Prior to learning about ADA Intelligent Dental Marketing we were a practice without and identity. I now have patients asking me how we ever came up with such a great and recognizable logo.” - Angela Bauer Williams, DDS in a testimonial on the ADA/IDM website.
You sell logos, marketing folders, website designs and SEO tricks, Trajan. Not reputations. You give the ADA’s away for free. That has got to change.
Next: What you call “SEO,” I call an entertaining participatory sport.
Here is a teaser: “SEO, or Search Engine Optimization, is one of the most effective things you can do for your website. Having your website optimized allows search engines such as Google or Yahoo to reward you by sending traffic your way.” - ADA/IDM.
Let’s me see if I can make you famous, Trajan King. It turns out that I am an old hand at what you call SEO. I call it unconventional PR warfare. D. Kellus Pruitt DDS
http://community.pennwelldentalgroup.com/forum/topics/social-networ...
----------------------------
From: pruittdarrell [mailto:pruittdarrell@sbcglobal.net]
Sent: Friday, November 28, 2008 2:06 PM
To: 'info@adaidm.com'
Subject: Time's up
Dear Trajan King:
I hope I am not interrupting your skiing.
Even though I try to strongly discourage being interrupted at work about Internet issues, I admit that it is nice to be able to address a CEO instead of a corporation named ADA/IDM. I admire your courage, Trajan, for standing up for our mutual interest in a dental advertising business in Utah. After all, since you represent the ADA just like I do, whatever we say contributes to my professional organization’s “branding.” We must try not to misrepresent the facts for selfish gain. However, mistakes happen to the best of us.
But please, don’t call again. If you have anything to say to me, put it in an email so that I can easily share it with everyone. After all, you shouldn’t have anything to hide from ADA members - or consumers for that matter. Should you? You are in the advertising business for crying out loud.
What should you, of all people, be afraid of?
Besides there being three stale unanswered questions from two weeks ago about IDM, here is another reason you should join me on the PennWell forum to discuss your misconceptions about marketing: The things you say are less likely to be taken out of context or completely misrepresented. You could find this handy if you should call my office again.
Does anyone in your firm know anything about modern public relations? If the ADA/IDM is currently experiencing acute difficulties with transparency that will soon become worse, I know of at least two progressive PR firms that are familiar with the demands in modern communication. If you are interested, I will give you their names in a private email. I don’t like you, Trajan. And I wouldn’t give squat about how IDM is perceived except that through very bad decisions by dental leaders, your reputation has become mine.
I visited the ADA/IDM website today, and it appears that someone corrected the incomplete sentence I pointed out. However, you still sport the slogan, “Image is everything.” That is regrettable.
Since you choose to brand my ADA with your unethical slogan for your selfish interests, let’s talk about “branding.” As you learned at least a second ago, branding is earned. It cannot be purchased, and like the underlying reputation a brand magnifies, it is not necessarily complimentary.
“Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product.” - Wikipedia
Here is a testimonial presented on your website under “Branding,” following your horrible mantra “Image is everything.”
“Prior to learning about ADA Intelligent Dental Marketing we were a practice without and identity. I now have patients asking me how we ever came up with such a great and recognizable logo.” - Angela Bauer Williams, DDS in a testimonial on the ADA/IDM website.
You sell logos, marketing folders, website designs and SEO tricks, Trajan. Not reputations. You give the ADA’s away for free. That has got to change.
Next: What you call “SEO,” I call an entertaining participatory sport.
Here is a teaser: “SEO, or Search Engine Optimization, is one of the most effective things you can do for your website. Having your website optimized allows search engines such as Google or Yahoo to reward you by sending traffic your way.” - ADA/IDM.
Let’s me see if I can make you famous, Trajan King. It turns out that I am an old hand at what you call SEO. I call it unconventional PR warfare. D. Kellus Pruitt DDS
Replies to This Discussion
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Permalink Reply by Darrell Pruitt on -
It is my opinion that in the last decade the uncontrolled ADA bureaucracy has become more interested in profits from ADA-approved business ventures than in their mission statement. Favored vendors like ADA/IDM and CareCredit/GE make deals with officials of ADA Business Enterprise Inc. The ADA agrees to provide the vendor exclusive access to members, even using ADA publications, for a cut of the profits.
It's been a long time since there has been a dues increase in the ADA. Perhaps that is not as good news as it sounds.
A little over a year ago, the AARP got slapped for selling its members flakey insurance plans in order to fund a runaway bureaucracy. If given the opportunity, organizations can secure their own autonomous blood supply not unlike cancerous growth.
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Permalink Reply by Daniel A. "Danny" Bobrow, MBA on -
I'm not confused at all. ADAIDM was an entity 51 percent owned by the ADA Business Enterprise Institute, a for profit subsidiary of the ADA.
Good ole' profit motive, perhaps combined with the belief that they were doing their Members a service.
Danny Bobrow
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Permalink Reply by Darrell Pruitt on
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This is a good discussion, Dentist Identity, Dental WebSmith and Danny Bobrow. Such discussions like this are rare.
Soon, I will provide my response as the start of a new thread. Hope to see you there.
Darrell
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Permalink Reply by Daniel A. "Danny" Bobrow, MBA on
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Looking forward to it Darrell.
db
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Permalink Reply by Darrell Pruitt on
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Permalink Reply by Zach Johanson on -
I'm an ex IDM employee, which I'm not happy to say, I know everything about them, and have a story of my own if you want to hear it, contact me at activepulseonline@gmail.com
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Permalink Reply by Darrell Pruitt on
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Can you share it with everyone, Zach?
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Permalink Reply by Zach Johanson on
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I choose to speak alone, I will email you, and you can put it up for a post, this is coming froma true member, you can get a hold of me at my phone to, they way they treated me was bull *****
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Permalink Reply by Darrell Pruitt on
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Thanks, Zach. I'm interested in what you have to say. Let's not use the phone, though.
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Permalink Reply by Zach Johanson on
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Contact me at, activepulseonline@gmail.com - I will reply with my story, you can do with it which you want.
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Permalink Reply by Dentist Identity on -
Zach , I am interested too. What are you doing now? Maybe we can help each other. Our company is growing nicely and we are always looking for good partnerships with people of integrity.
Best of luck to you.
cheers,
Bill
ps new youtube video of us http://www.youtube.com/watch?v=olZOpRMRF-U
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Permalink Reply by Zach Johanson on
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Hello,
I currently own a web design company: loudpulse.com, we are working on getting into dental marketing business =]
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General dentist in Fort Worth, Texas. I surround myself with the most wonderful staff and the kindest patients in the nation. It is our mutual confidence and respect that grants me the freedom to stand nose-to-nose with anyone in the marketplace. I’m blessed. And I like to write.
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